BACK-TO-SCHOOL 2020; 12 SALES TIPS TO MAXIMIZE PROFIT
It’s that time of the year again when students all over the world go back to school. As a marketer or business person, it’s typical to look for ways you can make the most out of the back-to-school season. While you’re busy looking for the best back-to-school 2020 sales tips to help you maximize your sales, parents, and students are busy looking for, “best back-to-school deals”.
How do you position yourself to be the seller customers see when they search for back-to-school deals?
Stay with me to find out.
Back-to-School Trends 2020
“According to the 2019 US National Retail Federation, back-to-school purchases will cost an average family about $700 for high school students and $1000 for college students. This amount is to be spent on school supplies, clothing, and educational technology alone.”
With so many shopping options available, business owners must do their homework and develop back to school retail sales ideas that’ll yield results.
Fortunately for eCommerce business owners, a significant amount of back-to-school shoppers will shop online this year. A Brizfeel study shows that 57% of consumers prefer to buy products online, 31% prefer visiting physical shops and 12% can go with both. This high preference for online shopping is linked to the 24/7 service, affordability, convenience, and time-saving nature of online shopping.
In case you don’t understand the concept of back to school, back-to-school dates, or when back-to-school sales will start for 2020, let me take a moment to explain that.
What is Back to School?
Back-to-school is the period when students and their parents purchase school supplies and apparel for the upcoming school year. During this time, many stores advertise back-to-school supplies sales and offer back-to-school deals as a way of tapping into the market.
The back-to-school period is between the first week of August and the first week of September. However, I advise marketers and business owners to prepare their back-to-school strategies and supplies before the back-to-school market opens.
If you’re looking for back-to-school sales 2020 dates, I believe you have your answers now.
With the concept of back-to-school explained, let me proceed with 12 back-to-school 2020 sales tips that’ll help you maximize your profit in 2020.
Back-to-school 2020; 12 Sales Tips to Maximize Your Business Profit
1. Start with the Right Products
Selling the right products determines if your business will boom during the season. Remember, it’s the back-to-school season, and everyone is buying products for school. Stock your store with products that are relevant to your audience. It’s essential you know the right products to sell before you proceed with your back-to-school sales promotion. This is because your back-to-school marketing campaign is fruitless if you’re selling the wrong products.
Review previous successful back-to-school campaigns, what products were popular, and customer behavior trends during the period. This will help you know the products to go for and what to expect.
Besides evaluating your previous campaigns, you can leverage Google’s free trend tool, trends.google.com to analyze trends in your niche. The free tool also allows you to enter specific products or brands to view search trends over time.
2. Research Your Market
Your market is a vital factor that determines whether your business succeeds or not. Understanding your market is as important as selling the right products when it comes to defining how successful your marketing campaign will be. Conduct market research to gain more insight into your market and develop a functional buyer persona for the target market. This insight will help you develop a suitable marketing campaign, with the right product for the right market.
3. Create a Special Back-to-school Section or page
Create a special back-to-school deal on your online store and/or physical shop. This makes it easy for shoppers to find what they’re looking for in your store. The importance of user (shopper) experience when using your website can never be overestimated. Put all related items, back-to-school deals, and promotions in one section to make it convenient for shoppers to locate products they need.
After creating the page, do well to make the link to the page easy to find on your homepage or landing page. Ideally, you should put up a back-to-school banner to catch buyers’ attention.
4. Write Detailed Product Descriptions
When it comes to online shopping, buyers can’t touch your products. The only way you can give them an insight into the product they wish to buy is by writing an accurate, captivating, and detailed product description. Don’t over-exaggerate; use the right words and don’t sound too salesy.
Provide lots of information about the product; add measurements, color options, material, and other relevant information. This will help shoppers decide if the product is right for them or not. It also enables you to reduce the number of products returned because of unmet customer expectations.
Furthermore, writing a detailed product description increases your credibility and differentiates you from numerous online sellers with vaguely written product descriptions. You may want to hire an expert freelance SEO content writer to assist with this, especially if you wish to leverage the benefits of SEO.
5. Demonstrate How Your Products Fit Into Students’ Lives
Besides writing a fantastic product description, I advise you to add visual content to your product page. These visual content can be pictures, infographics, GIFs, short videos, etc. Statistics show that customers make more purchases when any form of visual content is included in a product’s description page.
Instead of just putting your products out there, use visual content to show how to use your products in school. This will help your customers understand how your product fits into their lives, which will, in turn, inspire them to make purchases.
6. Market on Social Media and other Digital Platforms
Shoppers are increasingly using social media to shop or gain insights into back-to-school products. Create a unique back-to-school social media banner promoting your back-to-school products. With this, both your new and old customers will know you have products for the back-to-school season.
Engage with your customers and answer their questions relating to your products and other things they might want to know about the season. Understand that many shoppers are now on mobile and optimize your website for mobile. Look out for shortcomings and provide your customers with a smooth experience on social media, your website, and your other digital platforms.
7. Launch Back-to-school Ad Campaigns
If you launched back-to-school Ad campaigns in 2019, review your most successful back-to-school campaigns and look for how you can make it better with current trends and insights. Create a captivating copy that’ll showcase your products and your shop, get the right keywords, and the perfect back-to-school landing page for your Ads. Preferably, you may choose to work with a back-to-school Ad writer or with a back-to-school Ad landing page content writer.
Whatever be the case, you should make the choices that’ll yield you high ROI.
8. Get your Audience Involved in your Marketing Campaigns
Back-to-school is about kids and young adults in high schools and colleges. It makes more sense to get them involved in your campaigns for the season. They understand each other better and know what works for them. This can be as simple as asking them what they want to buy or featuring them in back-to-school Ads, and television and radio promotions.
9. Offer Special Back-to-school Deals
Customers are looking for back-to-school offers by this time of the year. You can decide to offer exclusive product discounts, bulk purchase discounts, free delivery, product add-ons, etc. Study your audience and understand the incentives that work better for them. Offer them, and you’ll see yourself reaping from one of the most creative back-to-school marketing ideas.
10. Giveaway Free Content
You don’t have to be all about selling your products. Some customers are online searching for tips and information that’ll help them scale through the school season. Offering free knowledge will help you get attention and might even make your website visitors realize they need some products you sell.
11. Host a Back-to-school 2020 Event
If you have a physical store, hosting a back-to-school event is a creative back-to-school marketing strategy you can adopt. Host a school year kickoff party with exclusive discounts and freebies. You can organize a night sale or school book swap event to create awareness and increase the traffic to your store. Make the events kid-friendly, and you’ll see parents trouping in with their children. This is one of the back-to-school sales tips that work wonders, especially if yours is a neighborhood store.
12. Partner with Bloggers and Influencers
Working with niche relevant bloggers and influencers could be an excellent marketing move for your business. The season is a time when parents and kids are on the lookout for shopping ideas and tips, and they’re sure to look for these ideas from social media and search engines. Working with these influencers and bloggers will put your brand right in front of your customers.
Some back to school 2020 sales tips you can apply to your back-to-school influencer marketing include;
- Tapping into micro-influencer networks.
- Starting with your existing customers.
- Building relationships with industry authorities.
- Using relevant influencer tools.
Conclusively, back-to-school 2020 is a period to boost your sales. However, I advise you to make plans for Black Friday sales at the same time because it follows almost immediately. Adopt and implement the right back-to-school 2020 sales tips and strategies, and you’ll see your sales skyrocket. Good luck.