21 WAYS TO CREATE A SHAREABLE POST THAT’LL BOOST YOUR TRAFFIC
Does the description below sound like you?
You take time to create and publish a post, yet, the content’s number of shares is the exact value where you left it when you published it and you’re wondering how to create a shareable post.
Then there’s this content!
Less than a day later after it was published, the content is all over the web. You review the post, and it looks like the copywriter didn’t even do half the work you did. Notwithstanding, tens and hundreds of people are sharing the post. You think about it, and it seems like magic.
Well, it’s not magic; it’s what happens when you create shareable post.
The art of content creation is rapidly growing. According to Contently, every day, over 2 million blog posts are created. Hundreds of millions of status updates, photos, and videos are created and shared over the internet.
Many businesses and content writers believe content creation stops at writing fresh content. However, it takes more than that. With the massive number of content dished out into the industry daily, there is a need for you to create content that stands out from the crowd.
You need to create shareable content or forget it!
- Shareable posts grab attention.
- Shareable contents boost your traffic which will, in turn, generate more shares and increase your conversions.
As a business owner or freelance SEO content writer for hire, you need to know how to create shareable content.
And that is where today’s topic comes in.
You might want to grab a tea, coffee or whatever puts you in the creative mood because we’ll be spending some quality time on this.
In this blog post on 21 ways to create shareable post that’ll boost your traffic, you’ll get the answers to;
- What is a shareable post?
- How do I create a shareable post?
- How can I make a post shareable?
- What makes content shareable?
- What is creating shareable posts?
- How do I identify shareable content?
Let’s get right to it.
21 Ways to create a shareable post include;
- Follow Trends and Capitalize on Them
- Create Outstanding Content
- Create Relatable Content that Sparks Emotions
- Stalk your Competitors
- Tell a Story
- KISS More
- Establish Trust and Credibility with your Content
- Engage with your Community
- Feature Influencers in your Contents
- Write Killer Headlines
- Leverage SEO Tools
- Don’t Sound Too Salesy
- Validate your Readers’ Opinions
- Create Controversy
- Write Listicles
- Write In-depth Long Form Content
- Include Social Sharing Buttons
- Include Visuals
- Promise Rewards and Incentives
- Make your Content Easy to Find
- Network and Collaborate
Follow Trends and Capitalize on Them
One of the ways of getting shareable blog post topic ideas is by paying keen attention to trends. Trends give you an unlimited source of fresh content ideas. Trends are continually changing, and people are always on the lookout for the latest information. Writing content in line with trends is a great way to spread the word about your business at a time your audience is looking for it. These content are more likely to be shared due to their immediate relevance.
How do you find out what’s trending?
There are lots of resources that’ll help you find out what’s trending for a period.
Free tools like Google Trends help a lot in situations like this.
A quick search will uncover all the trending topics for the day, week, or season for you to generate shareable post ideas for your team of website copywriters.
If you’re a freelance content writer like me or a blogger, Google Trends helps you deliver trend-relevant content to your clients.
Also, advanced premium keyword and trend tools like BuzzSumo allow you to select particular keywords and topics and be notified every time there’s a buzz around the keyword. The tool also has a trending section which lets you know which pieces of content are shared most.
These trend tools allow you to find high performing content around any subject and then create better pieces of content that’ll generate more shares and traffic.
Furthermore, social media platforms like Twitter and Facebook have a “trending” section where you can see current hot topics. Any content created around these trends is likely to create a buzz and be shared.
Note that you don’t have to queue into every trend. Discovering and capitalizing on relevant trends is an excellent way to create shareable posts.
Create Outstanding Content
You need to produce quality content – a value-loaded content that’s engaging, captivating, and informative. With so much garbage content made every day by different content writers across the internet, the only way to stand out from the crowd is by creating outstanding contents.
People need to trust you to deliver valuable content before they can identify with you enough to share your posts.
Don’t teach your audience how to prefer your competitors to you. Give them what they deserve.
When your content is boring, and of low quality, readers won’t spend time on your website, and your website’s bounce rate will increase. Having a high bounce rate tells search engines that your website contains low-quality content and is not trustworthy. When this happens, your ranking on search engines will decrease rapidly.
Quality contents build your brand and establish your authority while boring, low-quality pieces of content run your business down. You might want to look for a freelance content writer for hire online, to assist you with quality shareable content.
Create Relatable Content that Sparks Emotions
Content writing and the entire marketing industry is hinged on sparking an emotional reaction in customers. In this my tweet on how to stay above industry competition, I mentioned that “customers care about themselves and not about your product/service.”
You can only get the customer’s attention by sparking their emotions in a way that makes them realize you have the solution to their need. You need to drive your message home into the heart of your readers; connecting with them on a deep emotional level.
Studies have shown that posts that evoke emotions are two times more likely to be shared, even if the emotion evoked is a negative one like anger or anxiety. Before you publish content, ask yourself if the content makes you feel something and is worth sharing. If it’s not, go back to the drawing board and make some edits.
Be careful, though. This can be a two-sided coin – sparking up negative emotions can be detrimental. People share an advertisement when they find it funny and make castigating comments when they’re offended.
Stalk your Competitors
Haha… Not literally. Replace that with “Conduct Competitor Research.”
One of the simplest and easiest ways to create shareable posts is by copying and improving what worked for others (your competitors). Researching into what your competitors are doing right or wrong is one of the simple ways to stay above your competitors. Evaluating what your competitors are doing right and how their audience react helps you discover what type of content to create and how to align your voice.
Tips on how to research your competitors
- Make a list of your top 2-5 competitors and take note of the marketing channels where they promote their contents. Are you using similar channels of marketing? If not, look for ways of getting on the platforms to compete for traffic and engagement.
- Evaluate what your competitors have published in the past 3-6 months. Check for the post topics and formats they use most. Are you using the same formats? If not, readjust.
- Find out what posts has the most engagements on each channel used by your competitors. Look out for engagement rate and find out what triggers the audience most.
- Build on your competitors’ most engaging content. Improve on the body of knowledge they offer and aim to beat them in the channels of marketing. Prove to the audience that you’re a better option.
Business is competitive. The moment you pause, your competitors will overtake you.
Tell a Story
The Importance of Storytelling in Content marketing can never be overemphasized. Storytelling allows your customers to relate to your product and see your products’ essence in their everyday life. To tell an excellent story, you need to introduce the topic clearly, capture your readers’ attention, and carry them through the middle to the end of the post. You should stay with the reader, giving all the information at the right time, leaving no gaps in the story.
Let me guess.
You’re wondering how to create an amazing storytelling content
This is it.
- Start by introducing a problem that your readers face.
- Proceed to highlight your product as a solution to these problems.
- Encourage your audience to take action.
Mind you; don’t sound too salesy.
KISS (Keep It Simple and Straightforward) is another tip for creating shareable posts. Make it easy for your audience to get the entire idea of your post without stressing themselves reading the whole post.
According to Hubspot, our attention span today is shorter than that of a goldfish and is 8.5 seconds long.
What does this mean for you?
It means if you must get this attention and get your content read and shared, you need to KISS more.
How do you achieve this?
First, you need to write a captivating introduction that promises the information the reader seeks. Furthermore, you can simplify your content by breaking it down into short easy to skim lists, paragraphs, and headings.
Establish Trust and Credibility with your Content
Readers prefer credible posts that speak with authority. Your content will pick up more shares if you can establish this trust and credibility. There are different contents on the web that can talk about a topic. However, only a content that is thorough and backed up with other credible sources will be trusted.
How do you create credible content?
- Conduct In-depth Research
For you to create a credible post, you must carry out in-depth research into the topic. Don’t be the content writer that sits down on a table and write a 300-word content in 10 minutes. Be the one that takes time to conduct credible research and get facts and data from industry authorities.
- Use Necessary Data
It’s one thing to share your opinion, and it’s another to back your opinion up with relevant data. Creating contents that are backed up with data from other sources makes your content credible.
- Check the DA and PA of any page you’re linking to.
It’s vital to check the Domain Authority (DA) and Page Authority (PA) of any content you wish to link to from your post. Only link to websites with high DA and PA. This is because authoritative websites often create more shareable content. This also backs up your authority on the topic. Some free and premium tools that can help you achieve theses include; MOZ SEO toolbar, Site Checker, etc.
Engage with your Community
Engaging with your community is similar to capitalizing on trends. When you engage with your community, you’ll discover what matters to them and what their pain points are. You’ll get to know the questions they need answers to and the topics they’re curious about.
How can you engage with your community?
By reading your community’s comments and asking questions when necessary.
When you do so, you’ll get topic ideas on topics you’re yet to consider. When you don’t have active communities on your blog, you can visit the comment section of other blogs in your industry or you can visit forums. Some forums where you can get information include Quora and Reddit. Following social media conversations play a crucial role here too.
Feature Influencers in your Content
Interviewing industry experts and publishing the interviews is a great way to rake in the shares for your post. Naturally, these influencers will pass the post to their audience, who’ll read and reshare the content to their audience. This gives you the sharable content ripple effect you need to boost your blog traffic.
Because people trust these influencers and experts, the trust and link juice might spill over to all the contents on your blog. You can start thinking about the influencer to feature right about now.
Write Killer Headlines
Killer headlines are the anchors with which you hook your readers. Few things generate more shares more than these ‘headliners.’ The post headline is a major player amongst the factors that determine whether your content will be shared or not. They’re your first impression, and you know what they say about first impressions; you only get one shot at it. A killer headline sucks your readers in and inspires shares while a boring headline generates few clicks and shares.
Be the one that writes killer headlines; don’t be a boring SEO content writer.
Leverage SEO Tools
Using SEO tools to conduct keyword research can help you discover what will be useful and informative to your audience. These tools show you what your audience is searching for and the information they’ll be happy to share after reading. If you’re interested in a topic, look up the topic to see how often people are searching for them. These tools will also give you insight into other related keywords your audience is using.
With an understanding of the type of question your audience is asking, you’ll be able to craft engaging titles and create shareable contents.
Don’t Sound Too Salesy
It’s crucial to understand this if you must create a shareable post. Advertisements are one thing people see much of every day. From Search Engine Ads to Display Ads, Remarketing, Retargeting, Ad Mobs, and so on, advertisements are everywhere. The last thing anyone wants to experience is being advertised to when they’re trying to gain information. Therefore, ensure your content doesn’t sound like a sales pitch.
You can promote your brand without sounding like a salesperson. To do this, you need to ensure your brand values are related to the content and the post should be relevant to information people care about. You might decide to show your readers the different benefits of your product or service. All they want to know is how you can benefit them.
Salesy contents not only affect how much your content is shared; it also affects your site authority.
Validate your Readers’ Opinions
Trust me, every one, one way or the other, enjoy the feeling of having their opinions validated by an industry authority. People readily share posts which endorses their view, as evidence that their opinions are correct.
Use social listening to know the common likes and beliefs among your audience. Find controversial topics relating to your industry, research on them, and share your view on them. If this is relevant to someone, they’ll undoubtedly share it.
This, however, is a two-sided sword. Some people might want to share your post and try to make your opinion invalid. Either way, your content creates a buzz in the industry. It’s a win-win. What do you think?
Why will you want to create controversy with your content?
Because controversy causes your audience to become more certain about their opinions, they’ll want to prove you wrong. You can play the devil’s advocate by aligning your argument on the other side of popular opinion. This will create a buzz and encourage shares.
When you do this, you’ll get two types of reactions from your audience. Some will click your link to see what inspired you to take your stand. Others are the category who’s sure of their opinion but will visit to know where you got your conclusion so they can argue and reinforce their ideas.
Listicles are hugely popular because they’re easy to be skimmed. Studies have shown that ‘lists’ contents generate more social shares than most other forms of content.
Write In-depth Long Form Contents
Many content writers believe shorter articles are shared more, however, the opposite is the case. Studies have shown that more extended contents of 1000 words upwards get far more shares than contents below 1000 words. This is because longer contents are more elaborate and explain the topics in ways that are easier to understand. This argument is similar to the debate between SEO content writers on the length of content that’s best for SEO. That’s a topic for another day.
Include Social Sharing Buttons
Who doesn’t include social media sharing buttons on their blog posts these days? What’s your aim then?
Include social media sharing buttons on all your posts and ensure the buttons are strategically placed. No one wants to go through the stress of copying links from your blog to social platforms. These social media buttons were created for a reason. If you wish to get more shares, use them!
The importance of visuals in propagating content appeal can never be overemphasized. Visuals drive the social media where your content will be shared. Readers engage more with visuals than they do non-visual posts. More than ever, there are different formats to use, ranging from image to GIF, infographics, memes, and videos. Studies have shown that contents that include visuals receive more engagement than everyday text posts. If you’ve not been using visuals in your posts, today is a good day to start.
Promise Rewards and Incentives
Everybody likes rewards.
Promise incentives to your audience when they share your posts, and you’ll see your rate of shares increase. Evaluate how your company has done this in the past or how your competitors are doing it successfully. Develop the right strategies, and you’ll reap the results.
Make your Content Easy to Find
Your content can only be shared if it’s seen. Promote your posts, share them on social media and forums where they can be seen, read, and reshared.
Additionally, Use SEO writing skills to increase your chances of getting ranked on search engines. Ranking on search engines will help your content gain more exposure to people who’ll visit and share.
Network and Collaborate
The importance of business collaboration is far-reaching. Network and collaborate with businesses that are not direct competitors. You can create and share each other’s contents when the post is relevant to your business. By doing this, you both gain from a mutually beneficial relationship where each person is exposed to the other’s audience.
You now know how to create shareable content. What Next?
Though this piece helps you understand how to create shareable posts, it takes a little extra strategy to achieve the best results. You need to publish your content in the right place and at the right time. Predicting where and when is the right place and time is the challenge.
Creating shareable content requires some trial and error to get it right. If you feel like you’re doing everything the right way but isn’t getting much traffic, don’t be discouraged. You only need to get lucky once for all your efforts to be crowned.
Be proud of the little accomplishments. Keep on applying these 21 tips to create shareable post, and you’ll find success.