5 KEY BENEFITS OF CONTENT MARKETING FOR YOUR BUSINESS
One can never dispute the benefits of content marketing in the growth of a business. It helps brands to build market awareness and rank their business website on search engines.
Though business owners use Ads for similar purposes, they’re starting to realize how much searchers shy away from Ads. I’m not trying to dispute the fact that paid Ads have a role to play in driving sales. However, most Ads lead to a website offering poor user experience. This has led to many browsers offering readers the option to block Ads. This Ad-block option puts a limitation to the audience you can reach through website Ads.
“Because readers want to consume excellent content without being interrupted, there’s need to dive into the world of content marketing.”
Content marketing, on the other hand, focuses on organically generating leads and driving sales. You can leverage its benefits by offering your audience the most relevant information they need, at the right time and how they need it.
Adopting content marketing and getting quality content out there to fulfill searchers’ intent benefits your business in numerous ways than you think.
For bloggers that hate writing but looking for a way to blog without being a content writer, you can reap the benefits of content writing by hiring a content writer.
In this piece, I’ll be discussing the top ways content marketing can benefit your business.
5 Ways Content Marketing Can Benefit your Business.
- Content Marketing drives Organic Traffic to your Business Website.
- It increases your Sales.
- It’s Affordable and Less Annoying.
- It enhances your Brand Awareness.
- It makes your Products Visible.
1) Quality Content Drives Organic Traffic to your Business Website
Search engines love quality content. Search engines like Google are obsessed with providing their millions of daily users with relevant information. Writing quality content is a great way of gaining search engine’s trust and receiving traffic to your content. Google sends up to 10x more traffic to the average website than Facebook. Imagine how helpful it’ll be to your business when search engines channel thousands of visitors to your website.
2) Content Marketing increases your Sales
Website traffic, when managed effectively, leads to increased sales and enhanced business growth. Every potential customer goes through a purchasing process before purchasing your product. The buyer takes time to assess your brand and know whether you’re trustworthy. The duration of this buying process increases with the size and cost of the product.
According to Hubspot, this buyers’ journey consists of awareness, consideration, and decision stages. With a well-structured content, you’ll guide potential customers through this process, thereby leveraging on search engine traffic to boost sales.
3) Content Marketing is Affordable and Less Annoying
Just like you, nobody likes pop-ups and annoying interruptions by sellers trying to sell a product to them. According to Marketing Land, 40% of internet users already use Ad-blockers.
If you’re on a budget, Instead of spending money on TV and Radio commercials or on Ads, you can leverage the cost-effectiveness of content marketing to get even better results. Content marketing is not only affordable but also helps you build a healthy relationship with your customers. It puts your brand in front of your customers when they need the information you offer; rather than forcing the information on them.
4) Content Marketing enhances your Brand Awareness
If you understand what content writing is and use it the right way, it’ll help you rank high on search engines, which is a vital benefit of content marketing.
What does this mean for your brand?
Increased brand awareness for your brand.
Content Marketing helps you build authority in a niche. Your customers and potential customers will know you for your thought leadership in a particular subject. When done right, content marketing will put your brand in the face of millions of people who use search engines daily.
5) Content Marketing makes your Products Visible
Content marketing, when done right, directly and indirectly, sends traffic to your product or services.
When you write blog posts relating to your products or services, there is a high chance of your readers checking out your product when they’re through with reading your blog post. The more people that land on your product/service pages and read your posts, the higher your chances of making a sale.
Conclusively, adopting content marketing is vital to the success of your business. You may choose to write your content yourself or hire the affordable SEO content writing services of a freelance content writer.
Should you choose to get started with my services to enable you to reap the benefits of content marketing, CONTACT ME to get started.