What is Content Writing?
Do you have unanswered questions regarding ‘what is content writing’ that you’ve wished to ask an expert?
Today is your lucky day!
“I wrote this piece to help business owners to understand what content is and how it can help their business. I’ll be discussing the basic things to know about content writing and what a business owner can do to grow his or her business using content marketing.”
I hope you enjoy it!
What is Content Writing?
Content writing has to do with crafting engaging and original content on paper, using a computer or smart devices. It involves writing to inform, enlighten, or educate a target audience. Furthermore, professionals in the field are called content writers.
How did Content Writing Start?
Content writing started in the early 90s following the introduction of the World Wide Web. Consequently, there was a need for businesses to communicate the value of their products and services and engage with their customers online. This problem was solved with well-written website contents, articles, blogs, and other forms of content.
Why Content Writing?
A better question should be, “why not content writing?”
The need to generate leads, engage customers, and boost sales has led to an increase in the demand for quality content and content writing services. This increase in demand is because more business owners are beginning to understand the importance of quality content for business websites. This has led to many freelance content writers, agencies, and content writing marketplaces springing up to fill these needs for content writing services.
You might ask, “Why are content writers everywhere?”
I wouldn’t be surprised, “Everyone can write.”
But the question is, “Can everyone write quality and optimized content that’ll generate results?”
Why should an expert write your content?
If content writing is as easy as it looks, “why hire a content writer?” Why not pick up your PC and do it yourself?
An excellently written and optimized content will engage your audience and help your website rank higher on search engines. When your website is ranked, it’ll generate the leads you need to make increased sales and grow your business.
Here are some comprehensive reasons why “quality” content is relevant for your business:
- Quality content boosts your SEO.
- Builds your brand awareness.
- It establishes you as a thought leader.
- Encourages your customers to take action.
- It retains your customers.
- Earns you links from other websites.
- It helps you maintain a unique and consistent brand style and tone.
Types of Content Writing
Though content writers are versatile, it’s proper to understand that different writers specialize in different areas. Understanding the different types of content writers will help you appreciate the beauty of the profession and know the type of content that’s good for your business. This will enable you to know how to channel your learning efforts if you wish to write your content yourself.
Blog Post and Article writing
Blogs and articles are the most basic form of content and involve writing extensively on a topic to entertain, educate, or inspire a target audience. You can use it to showcase your in-depth understanding of your niche and establish your authority in the heart of your audience. Freelance writers offer blog and article writing services, which involve supplying blog posts for your blog or website.
Website Content Writing
Website content writing deals with writing content for website pages, besides blog posts. The contents include the homepage, about us, service pages, etc. and are used to inform website visitors of what the business and its products/services are about.
Social Media Content Writing
Social contents are contents written for social media purposes and are the likes seen on Facebook, Instagram, Twitter, etc. Each social platform requires a unique approach, and it takes the expertise of a social media content writer to write social media content that converts.
Other types include;
- Email Writing
- EBook Writing
- White Paper Writing
- Advertising Copyrighting
- Technical Writing
- Grant Writing
- Instructional Writing
- Research and Report Writing
- Press Release Writing
- Feature Writing
- Ghost Writing (For stories, EBooks, novels, and other creative writings).
What is SEO Content Writing?
SEO means Search Engine Optimization and SEO content writing means writing for search engine optimization. This means developing content that is search engine friendly and will help you get traffic from search engines.
This is an essential aspect of developing content for businesses. When your website pages are optimized, they’ll rank high on search engines, giving you an increased organic lead generation.
How does Content Writers work?
Content writers work as in-house employees in companies, for digital marketing agencies, or as freelancers. Freelancers work with clients who can’t afford to have an in-house content development department or can’t go through the protocols involved in working with an agency.
A content writer’s duty can include developing a content calendar and strategy, publishing contents, and monitoring the analytics of the contents, depending on whether the writer is an in-house or freelance writer.
What skills does a Content Writer need?
Do you wish to write your content yourself?
If yes, then you need to start with understanding your market.
This will help you develop content that is not only good for search engines but also fulfills searchers’ intent. Meeting your searchers’ intent is what will turn your visitors into customers. Furthermore, you must be able to express yourself in clear terms the audience can understand.
The skills you need to write successfully are endless, and each type of content requires specialized skills.
Comprehensively, the skills you need include;
- Excellent Research Skills
- Excellent Command of Spellings and Grammar
- SEO Skills
- Ability to Focus and Pay Attention to Details
- Organizational Skills
- Ability to Meet Deadlines
- Communication Skills
- Editing Skills
- Basic Microsoft Office Skills
- Empathetic Skills
- Content Review Skills
Content Writing Tips for Beginners – How to write Quality Contents
With what is Content Writing for business explained, the question that comes to mind is, “How can I write quality content?”
By quality, I mean original content that’s engaging and compelling enough to move your audience to action.
Your first step is to understand your target audience and develop a persona for it.
What demography makes up your audience? What are your audiences’ most significant pain points, concerns, and interests? Which information are they searching for? How can you solve their need? What tone will best suit them?
Understanding the responses to these questions will enable you to achieve success in the next step of crafting quality content – research. Dig deep into the topic and understand it enough to empower you to satisfy your readers’ intent.
This will help you know what your competitors are doing wrong, ways you can leverage on their mistakes, and ways you can help your content rank high on search engines.
When you’ve covered these steps, proceed with developing your content while paying attention to spelling, vocabulary, and grammar rules.
Difference between Content Writing and Content Management
Content management is quite different from content writing, although many view them as the same because of their similarities. While I’ve explained the later, the former involves the processes and technologies that support the planning, writing, publishing, and general management of information in any form or medium.
While Content Writing includes only the content writer, content management includes other stakeholders like;
- The Content Administrator
- Content Publisher
- The Content Creator
- Content Editor
- The Content Reviewer, amongst many others.
You can say, “All Content Writers are part of the Content Management team, but not all Content Management team members are content writers.”
Conclusively, content writing and content writers are essential for the effective running of any business or organization which I believe you’ve observed from this piece on what is content writing. The profession is one of the hinges on which the entire digital space and online marketing are built on.
Every business person should leverage quality content marketing to strengthen their presence in the digital space and reach more customers. With well-written SEO content, you’re sure to occupy top ranks on search engines and generate the increased leads that’ll boost your sales.
Whether you choose to write your contents yourself or hire a certified and professional content writer is up to you.
I hope I’ve been able to answer your question, “What is Content Writing?”.