Business Writing Services; How to Hire Skilled Business Writers
Looking to hire business writing services for your business website or blog? This post highlights everything you need to know if you wish to hire the most skilled business writers.
As a business website or blog owner, you need to have content marketing in mind to grow your business online.
You might tell yourself, ‘It’s just content writing,’ let me do it myself.
I advise you to have a rethink.
Because specialization is key to delivering effectively.
There are different types of content writing, and you might want to adopt business content writing if you wish to stay ahead of your competitors.
The questions are;
- Are you a business copywriter?
- Do you have what it takes to write like a business content writer?
While you’re pondering on that, I have a tip for you – Hire a professional business writer to help you with content for your business.
There are several reasons to hire a professional business copywriting service and trust me, it’s worth it.
Business writing services are copywriting services delivered by skilled business writers to communicate your business message in a clear, substantive, correct, and easy to read way.
It involves a business writer delivering content that will benefit your brand, improve brand awareness, build brand reputation, and, most of all, increase your products and services sales.
This article gives an in-depth view of what business writing services entail and how you can hire the best business writing services online for your business.
Before diving into the topic, I’ll highlight a little on the idea of a writing agency and hiring a copywriting agency.
What is a Writing Agency?
A writing agency is an organization or group of diverse writers who provide content writing services to help business owners grow their business. A content writing agency does not just produce content just for meeting the word count; they leverage their SEO and digital marketing foundation to help their clients meet their content marketing goals.
At Positive Equator, there are writers specialized in different types of content writing with one goal – To help you grow your business.
Writing agencies and freelance content writers make it easy for you to get a writer when you need one. If you can locate a business writer near you, all you need to do is give your business details, and they will handle the rest.
Gone are the days when clients get a headache on how to get a content writer and what to pay their content writer. With the right guidelines, it’s easy to hire a copywriter for your business or blog.
What is business writing?
Since the article’s focus is business writing services, it is only right that you understand what business writing means.
As the name implies, business writing focuses on pushing brands up and placing them higher than their competitors, using copywriting.
It includes writing marketing materials that will help a business gain a competitive edge and grow fast.
As a business owner, you understand that you need a powerful copy when putting out your products or services. It could be across social media platforms, on your website, or even when using a broadcast medium such as radio and television.
No matter the marketing channel you decide to use, marketing your business requires a striking copy, which can only be possible when you leverage business writing.
There are several writers out there, but not every writer engages in business writing. Some people may be top-notch writers but do not meet the cut of business writing.
It does not make them any less of a writer but only shows that business writing is not their forte.
Whether your business is a B2B business or a B2C business, you need expert business copywriters to pass your message and make sales effectively.
What is B2B Writing?
B2B means Business 2 Business, and B2B writing means writing marketing copies for a B2B business.
You may have heard of b2b content writing before, or it may be your first time. Either way, you should not confuse them as it is the same with business writing. It’s just an aspect of business writing adopted by businesses that offer products and services to other businesses.
A b2b writer understands that it is his/her job to enhance sales of the brand’s products and services through their copies.
In b2b writing, copywriters are conscious that they do not sound overly serious and salesy because no client likes being sold to.
A balance is expected between entertainment and the message’s aim and between being salesy and passing an unharmful message.
B2B writers employ different strategies in developing the best content for a brand – a complete business copy that will generate sales.
Take on a conversational tone when doing b2b writing. It is more relaxing and helps your audience relate better with the product. You must also be conscious of particular words you use and be sure to steer clear of grammatical errors as it could lead to the loss of customers.
What are the Types of Business Writing
As much as the idea of business writing centers on boosting a company’s sales, it has some subgroups that would help you understand the concept better.
When mentioning that there are types of business writing, the first thing that comes to mind is the persuasive form because it is the one that triggers the buying emotions in customers.
However, there are other types of business writing, including;
- Persuasive business writing
- Informative business writing
- Transactional business writing, and
- instructional business writing.
Persuasive Business Writing
This is the most common form of business writing, and it is where many business writers concentrate.
Every business owner wishes to surpass its competitors in sales, so they adopt this persuasive business writing to help them get more sales.
Email marketers and Advertising writers, for instance, use this form of business writing to convert customers.
Asides from emails and Ads, some messages that brands put out on their socials are also the persuasive style of business writing. It is usually not about the length of the copy but more about the message’s power.
It may be three lines, but it should be powerful enough to convert customers.
Furthermore, many business owners will agree that they cannot do without sending out proposals and pitches for collaborations and investments.
This is an essential part of boosting a brand, and you need a compelling message for people to agree to work with you.
Persuasive business writing plays a vital role in helping you achieve this.
If you can’t handle these, you might want to hire a persuasive online business copywriter to help you with engaging and compelling content that converts.
Informative Business Writing
Business writing is not all about sales.
Although customers are essential and play a vital role in the growth of a brand, there are many internal factors to manage to ensure a business’s continuity.
One cannot deny that the management of any organization plays an essential role in how things run. Informative business writing comes to play when you want to send out memos and reports between your organization’s departments.
The fact that you are communicating in-house doesn’t mean that you should be overly casual. It is best practice to keep it professional when you are within the cooperate environment.
If your superior asks for reports, you need to employ business writing to communicate the information the right way.
If you take minutes at corporate meetings, you should also have the necessary business writing skills to help you prepare excellent minutes.
You sure don’t want to come off as incompetent to your superiors and colleagues.
Sure, you’re a business person or corporate professional and might not have the copywriting expertise or even time to handle the writings.
There are always skilled freelance business writers for hire that you can hire to help you achieve your goal.
Transactional Business Writing
When you think of the word transactional, you know that you are dealing with business transactions.
In this case, you’re not persuading customers for sales.
Instead, it is a situation of finalizing whatever sales transactions that occurred.
It could be that there was a business deal between your organization and another, and you need to send out an email to all parties involved to ensure that they are up-to-date.
Transactional business writing comes to play in this case.
You need to be formal in your email and pay great attention to details. You sure don’t want to cost your organization a good deal.
It could also be that an individual or persons bought a product, and you need to issue a receipt or invoice.
Writing essential information on the invoice or receipt involves transactional business writing.
For every situation in a business organization, there is a writing style it has to belong to.
It would not be wrong for you to add a form of appreciation during transactional business writing to prompt the other party to make a return purchase.
These little acts matter a lot in businesses.
If you don’t possess the necessary transactional business writing skills, you can leverage experienced b2c or b2b writing services to help you solve your problems.
Instructional Business Writing
You will notice that many products come with a manual. This is because it is essential to show customers how to use your product.
It will help if you understand that some customers focus on the benefit of a product and do not bother about the usage. They purchase an item once it meets the problem they wish to solve.
Will they use it correctly?
Sometimes, it may be that they have to apply it to one area, but they might end up applying it everywhere, causing more harm than good.
Thus, it is always essential to have a manual or guide following your products.
Using electronic gadgets as a case study, you will understand instructional business writing.
When you look at the style of writing in the electronics’ manual, you will see that any difficulty you might have had in handling the product is taken care of in the manual.
The customer needs to feel that you care about meeting their need and aiding them through the manual.
Thus, product manuals shouldn’t be written in a casual style.
If you list your product on Amazon or other online stores and marketplaces, you need to highlight the specifications so that buyers can understand what they are buying.
This involves instructional business writing.
If you wish to indulge in instructional business writing, you should hire someone offering technical writing services.
Technical writers are in the best place to execute this writing style.
Hiring Skilled Business Writers
Every business will have to hire a content writer or copywriter who can handle their publications and other activities involving content writing and marketing.
However, hiring a good and skilled business writer and knowing how much to pay your content writer is always challenging.
To hire experienced business writing services for your business, you should either get a corporate writer or a freelance business writer.
Alternatively, you can decide to work with a business writing consultant or business writing agency.
The similarity amongst all is that they are all business writers and can effectively deliver.
However, the difference is that a corporate business writer is strictly for your organization and cannot offer his services to any other company for the contract’s duration.
The person is an official staff of your organization.
On the other hand, if you’re looking to outsource content marketing for your business to an expert who can deliver without you paying monthly salary, you might want to hire freelance content writing services.
A freelance business writer delivers the best for your business by diving deep into your business, understanding your marketing goals, and providing precisely what you need.
Online freelance copywriters have the dynamism and expertise your business requires and can deliver results for you whenever you want them.
… and yes, you only hire and pay them when you need their services.
No monthly salary. No monthly retainer fees. You get to discuss a copywriting contract when you need it.
Tips on How to Hire the Best Skilled Business Writers
Here’s a proven system to help you hire the best business writing service for your business.
Create a Business Content Strategy and Plan
Before you hire a business writer for your organization, it’s crucial you create a plan the writer will work with. Although the nature of the plan will be dependent on the type of content you want to create, it’s always essential to have a blueprint.
This strategy will include;
- Audience persona
- Types of content to be created
- Organizational writing style guide
- Type of business writer you need
- Skills required
- Budget for the project
- And so many others.
Don’t appear to your writer unprepared. Having a business content blueprint shows you’re ready to get things started.
When you don’t do all these, you’re likely to make the common mistakes business owners make when hiring business copywriting services for their brand.
Moreover, having all these outlined will help you understand how to price and pay your business writer.
Note that some content writers offer content strategy development services (I offer that). If you’re worried about how to develop a content strategy for your blog, you can hire someone.
If you wish to work with me, contact me here to discuss your project.
Create Job Ads, Go Out and Search for Skilled Business Writers
After creating your content strategy, the next step is to create a job ad and start looking for writers.
There are various places where you can hire a business writer for your business. I recommend considering your budget, writer’s experience, content writing rate, etc., to ensure you hire the best for your business.
Tips to help you get a suitable business content writer
- Hire niche business writing services.
- Request for samples
- Consider your budget
- Test your business writer before going neck-deep into the contract.
Get the Business Writer you Select on Board
After testing and confirming that a particular writer for businesses is suitable for you, you might want to get the person on board.
Help the writer understand your work process and get him or her acquainted with your business content strategy.
Build A Lasting Relationship
When you get business writing services that work for you, you might want to build a lasting relationship with the person or agency. This way, you’ll always have a go-to business content writer to assist you when you wish to outsource business content writing duties.
Some Places where you can Hire a Skilled Business Content Writer
There are various ways and platforms to hire a business writer for your organization.
Some of these include;
- Working with a freelance business writer who will serve as an outsource partner for your business, being there for you when you need him.
- Working with an agency and paying.
- Hiring from freelance platforms like Fiverr, Upwork, Freelancer, etc.
- Hiring through Twitter, LinkedIn, and other Social media Platforms.
Further Reading: Read How to Blog When You’re Not a Content Writer to learn more about how to hire the best business content writing services.
Final Thoughts on Business Writing Services and How to Hire Skilled Business Writers
Don’t be lost the next time anyone mentions leveraging business writing services. It can massively help your business.
If you own a business, I hope you incorporate everything in this article to strengthen your brand’s content marketing and stay above your competitors.
If you research, you will notice that brands who engage in business writing do better than brands who do not.
I hope you found this article on business writing services and how to hire skilled business writers helpful.