HOW OFTEN SHOULD YOU UPDATE YOUR BLOG?
Dear business website/blog owner, you must have thought about ‘how often should you update your blog’ before you created your website or blog.
It’s typical; you’re not alone.
It’s common to find many business owners ask themselves, ‘how many blog posts should I post a month?’
The truth is starting and running a blog is not as easy as it seems; there are many critical decisions to make, and ‘how often to post on your blog’ is one of them.
Blogging can be challenging.
You’ll have to struggle with lots of things, including designing your blog, getting the right plugin to work, defining your audience, hiring a freelance content writer if you’re not good in content writing, and most importantly, working with the right content management system. If you decide to hire a freelance SEO content writer, you’ll also consider how to go about the process and the best rate to pay for content.
These require time and dedication.
It’s quite tempting to want to push to the back of your mind, a critical factor for successful blogging – content strategy and development.
If you’re reading this, chances are you stumbled upon this post because you’re trying to figure out how often you should post on your blog.
Not to burst your bubbles, but the truth is that there is no direct answer to the question, ‘how often should you update your blog.’
However, that doesn’t mean that your aim of visiting Positive Equator’s Blog has been defeated.
Read on as I throw more light on your question, ‘how often should I post on my blog?’
When it comes to frequency of posting on your blog, a lot of factors come to play. The good news is that determining how often to post on your business website or blog is not as complicated as you might have thought initially.
I’ll help you to understand these factors, and in the end, you’ll be in a better position to determine how often you should blog.
It’s crucial to note that what works for one blog might not work for another. That’s why I can’t tell you to post three times a week, daily, weekly, fortnightly, or monthly.
I encourage you to continue reading so you’ll learn how often you should update your blog.
How Often Should You Update Your Blog? – Getting the Fact Straight!
I’m sorry if I disappointed you by telling you that there is no single formula to follow when it comes to your blog posts frequency.
One thing is sure – you need to get your inbound strategy right.
When you succeed in getting your inbound strategy right, you’ll enjoy tremendous results.
In other words, successful blogging is not only about the number of posts you make per week, but it has to do with your general blogging strategy.
Get that fact straight, and then we’ll proceed with discussing factors you should consider more than how often you should post on your blog.
Remember the ultimate goal – Blogging Success!
How Often Should I Post On My Blog?
Still, bothered about how frequently you should blog?
Let me get this cat out of this bag; give me a moment.
Do you know that some things should be considered more than how often you publish a post on your blog?
Considering and understanding these things (factors) will make you less bothered about how often should you update your blog.
Here is the secret.
These successful blogging factors will give you insight into how often you should post on your blog 2020 and beyond.
This is the foundation of your inbound program.
Starting a blog without a plan is just like jumping into the ocean when you can barely swim.
The first month of blogging is usually filled with excitement and expectations, but something may happen between the second and fourth months. Your page views may begin to decline, and you may feel like you don’t know what to blog about again. If this doesn’t happen, you may notice that your visitors aren’t turning into customers and returning visitors or that your blog is not getting the ranking you were expecting.
In other words, your content strategy (if you have one) isn’t working.
Work more on getting a robust content strategy. With a content strategy that puts your audience into consideration, you’ll get the solution to how often you should blog.
The best time to decide on your content marketing strategy is before you create your blog. If you postpone it for later, the right time may not come.
However, never say never; now is always a good time to audit and get a content strategy that’ll help you get the answer to ‘how often should I blog,’ and help you achieve blogging success.
Your Target Audience
Who is your business or blog’s target audience?
Do you have a buyer/audience persona?
Is your buyer’s journey mapped out?
Do you plan to create content that’ll speak directly to your target audience?
Understanding your audience and getting the answers to these questions will help you to know how often should you update your blog.
Search for keywords and phrases that are relevant to your audience – keywords they use while searching for what you offer – and work with them. This will help you to post content that aligns with their needs and speak the language they speak. It also helps you to stay within your niche.
It’s out of point to blog about something like ‘rate for website content writer’ when your niche is about parenting and childbearing.
Besides helping you to speak in your audiences’ language, understanding your audience also helps you know their online behavior. Your visitors’ online behavior will determine how often you should update your blog.
Quality over Quantity
Have you ever wondered why SEO experts and digital marketers always discuss the essence of posting quality and original content on your blog?
It’s because that is what your audience needs.
Mediocre content will give you a high bounce rate, poor audience engagement, and a weak conversion rate. This is something you don’t want for your blog.
Besides affecting your conversion rate, poor quality content sends the wrong signal to search engines like Google. When that happens, it’ll affect your SEO and blog ranking.
Even if you post daily on your blog, if the quality isn’t right, you won’t get the result you expect.
Go for quality!
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Your Blogging Goals
If you have issues figuring out the best day to launch a blog post, then you should go back to redefining your blogging goals.
Probably, you didn’t have any before starting your blog.
Let’s take, for example, if you want to increase traffic and attract more visitors to your website or blog, you should focus on publishing a few ‘valuable’ content per week instead of filling your site with constant ‘irrelevant’ posts that may irritate your audience.
Focus on building your brand awareness to increase traffic.
Even if it means posting a few blog posts weekly, if it’s the useful information that your audience is actively searching for, your blog will succeed.
Sharing your Content
You get more results when you share your existing content rather than posting new content when nobody is engaging with your blog. You can share your blog posts for free on various social media platforms.
Don’t get me wrong; posting on your blog is okay. However, it yields you nothing when nobody sees it.
Sharing your content will help your blog get the exposure it needs.
Also, you can include a ‘Share Now’ call to action at the end of every blog post. This will encourage your readers to share your post.
Again, it all has to do with quality content.
If your content is valuable, users will have many reasons to share them on social media.
You can also leverage on paid promotion and advertising strategies to push traffic to your blog. So, instead of thinking about how often you should post on your business blog, you should place more emphasis on sharing valuable content if you aim to get massive traffic to your blog.
Your Blog Type
How often should you update your blog?
This will depend a lot on your blog type.
For instance, if you have a news blog, you should consider posting several times a day, especially when a piece of breaking news comes up in your niche. This is because a typical news blog covers a variety of topics and segments. This makes it ideal for you to post several times a week or within a day.
On the other hand, a company that renders services or sell goods online may consider 1-3 posts per month. Such posts should be targeted at increasing brand awareness, customer loyalty, and brand recognition.
Understanding your Capacity
When trying to figure out the number of posts to publish in a week or month, you should ask yourself some critical questions.
Can I stick to a routine schedule of posting a particular number of blog posts per week?
What information is my audience actively searching for online?
How can I create content that is unique and different from that of competitors?
How many words should I write per blog post?
If you can get honest answers to these questions, you’ll be able to determine how many blog posts to publish in a week.
Now the big question is, ‘if you decide to publish five times a week on your blog, can you stick to the routine?’
Remember, there might be some situations where you might run out of ideas or strategic plans for your posts. And other times, you might struggle to find the best time to post.
This is usually the case if you blog for fun or as a part-time job.
So instead of posting several contents now and finding it difficult to post anything in the next couple of weeks, why not consider your capacity and decide on a number of posts to publish weekly that’ll not tell on you or your career?
That way, it’s easier to strike a balance and come up with useful ideas to create topics that attract the most visitors.
Consistency is the key.
What’s your blog’s niche?
If you’re lucky, you might be among the few bloggers in your niche. In that situation, you may not have to worry about how many times you publish a post per month. This means you can still attract a good amount of traffic, even if you post less frequently.
However, if your industry is already filled with top bloggers taking a large chunk of the market, you’ll have to outsmart the competition by publishing better content and frequently too.
Taking the fashion and travel industries, for instance, if you wish to excel in these niches, you need to check how to make your fashion/travel blog stand out.
Also, you’ll need to leverage social media channels for promotion and building your brand recognition. The truth is that you’re going to be in fierce competition with other bloggers, and anyone that comes up with a better strategy will get the large portion of the pie.
If you can maintain uniqueness and adopt the right strategies, you’re sure to stay above the industry competition.
Shorter or Longer Content?
It’s better to publish shorter content more often than longer content less frequently.
Why is this so?
It’s common to find many blog owners post long articles on their site and go for several weeks or months before posting the next.
This is not an ideal content strategy for audience engagement.
The truth is that long articles are more difficult to plan, write, and organize. It takes time and resources too.
If you feel you can’t post long articles frequently because of the length and the time it takes to pen the words down, then it’s better to publish shorter posts more regularly and stick to such routine.
Shorter posts take less time.
So if you have less than one hour per day, you can use the time to conduct necessary research, draft your content, and publish without waiting for that “big day” when you can comfortably write 5k words without a break.
That day might never come.
If you feel you can write longer posts frequently, then it’s perfect. Do that!
According to Hubspot blog best practices, the key to creating and maintaining a successful blog is not in the frequency of posting, but instead in your blog marketing strategy.
Develop an excellent content marketing strategy, infuse it into your general strategy, and you’re set for success.
Remember that you need to write regular engaging content that’ll keep your audience on your blog for you to be seen as an industry expert.
Make good use of keyword research tools and practice SEO blogging.
This will enable you to have a consistent stream of blog visitors coming in from search engines to read your blog posts irrespective of how often you post on your business blog.
Note that your blog niche plays a role in determining whether your blogs should be long-form or short-form content.
Do More Blog Posts Mean More Traffic?
As a blogger or content marketer, you might have asked yourself this question several times.
You’re sure tempted to believe that more content means more traffic, especially if you’re just getting started on your blogging journey.
The simple answer to this question is that it depends.
There are lots of factors that play different roles when it comes to ranking on search engines, which consequently means more traffic. Even if you’re dependent on social media and direct visits for traffic, many factors also play out.
But that’s a story for another day.
Sincerely, as a friend, I have an advice for you.
As a ghost blogger or content writer/marketer, if you have a client who persists on getting a straight answer, just tell him not to expect a flood of traffic only because he managed to publish several blog posts within a week.
If you understand the rudiments of SEO, then you can explain further.
How Often You Should Update Your Blog – One Last Word Before My Pen Runs Out
For businesses, blogging does more than attract traffic or page views to your blog. It’s also not just about publishing content relevant to your target audience.
Having a content strategy and considering everything I’ve discussed above and more will give you what you need.
If you get your content marketing strategy right, you can use blogging to;
- Establish yourself as an industry authority,
- Boost your website’s SEO,
- Drive quality traffic to your business website
- Boost your audience engagement,
- Gain customer loyalty,
- Help your followers to believe in your organization’s culture, and most of all,
- GENERATE QUALITY LEADS.
Conclusively, no one can tell you how often you should update your blog. As you’ve read this blog post to this point, you should know the answer to the puzzle we encountered at the beginning of the post. Happy blogging, and you’re welcome to drop your comments. They mean a lot to me.