HOW TO RUN A BLOG WHEN YOU’RE NOT A CONTENT WRITER
A blog is one of the critical tools of internet marketing, and many businesses have adopted blogging to increase their search engine ranking and industry authority and grow their business. Besides using blogging as a business tool, many bloggers make millions of dollars monthly through different ways of making money via blogging. Although blogging offers numerous benefits, many shy away from blogging because they’re not expert SEO content writers. This has led many to ask, “How to blog when you’re not a content writer.”
How To Blog When You’re Not a Writer
Let’s face the fact!
Starting a blog when you’re not a content writer is challenging; you’re practically moving outside your comfort zone.
The truth remains that whether you like writing or not, you cannot change the fact that writing makes up 70% of blogging.
Just like water is life, writing quality content gives life to a blog, and as promising as blogging is, you need quality, optimized content to grow your blog.
Not having engaging content affects your blog severely because no one is interested in content that doesn’t capture their attention.
Let’s come back to you; you don’t know how to write!
What’s the way out?
How can you blog when you’re not a content writer?
As critical as the situation is, there’s a way out.
A truth about blogging you don’t know is that many successful bloggers were once poor writers, and some are still not good at writing content.
Curious about how they made it to where they are?
…and that brings us to the goal of this blog post.
How to blog when you’re not a content writer!
Will you learn writing or outsource writing to SEO freelance writers?
None of them is wrong; however, implementing the two is recommended.
Let’s dive in – How to Run a Blog when you’re not a content writer.
There are three options (I prefer phases) to run a blog when you’re not a content writer, and they revolve around learning how to write or outsourcing your content.
OPTION ONE: LEARN CONTENT WRITING
This is the best advice I give to any newbie blogger interested in blogging.
Content writing wasn’t easy for most bloggers out there, but they learned to write their way to success.
For a blogger, it can be fulfilling to write your content yourself (at least as much as you can). As the content writer for your blog, you drive your blog post the direction you want it to go and use your desired style and tone.
Besides, writing can be a better way of building yourself up and sharing your ideas with the world. Although you can outsource your content writing to freelance content writers, it’s essential you learn how to write. That way, you can make some necessary edits to your content to suit your taste.
Well, that is one of the essences of the post – how to write like a blogger – becoming a badass content writer.
Tips to help you become a better content writer and blogger.
Below are the tips that can help you move from being a blogger looking for how to blog as a non-content writer to being a blogger that writes his content himself.
Personally, reading every day has helped me improve significantly. A lot of content writers out there will tell you the same. While you might be caught up with writing blog posts, you should make time to read other people’s blog posts, too (especially people in your industry).
By reading daily, you’ll familiarize yourself with vocabularies, registered words, and power words that can fine-tune your writing skill. Besides that, reading other people’s work helps you refine your style and tone and become a content writer both you and your readers will be proud of.
A straightforward example: If you’re familiar with the SAAS industry, you must have seen the terms “seamless,” “automation,” “built-in templates,” “pricing plan,” etc. frequently.
It’s not a coincidence that a lot of bloggers in this niche include those words in their SAAS blog posts.
Content writing is not a skill you cannot learn. By reading successful writers and bloggers’ works, you’ll improve and build the confidence to write your content yourself.
Sounds like a joke, right?
The first echoes ‘read every day,’ and the second rings’ write daily.’
Not a joke, but a concept that has helped a lot of content writers improve their writing skills and typing speed.
By writing daily, you become a master of your words.
At first, you’ll discover some words that you cannot do without, and they keep weakening your content.
You shouldn’t confine yourself within those words.
Let go of those regular ‘usually fluffy’ words you use in your article and replace them with new words to sound more refined.
Always have a Working Title
Before writing, develop a working blog post title.
Unlike many other forms of writing, blog posts have a different writing recipe.
As simple as it sounds, not having a blog post title before writing will make you write a non-tailored blog post for a generic audience. A title guides you to make your content objective, straight to the point, and for the right audience.
Short Sentences and Paragraphs is the Way Forward
One of the best tips I give writers looking for how to write like a pro blogger is, ‘never bore your readers with too much information without breathing space.’
Long paragraphs are not appealing to read. They make your content look cramped, which consequently gives you readers a poor experience. A bad experience is something you never wish for your readers to have. It increases your bounce rate, which will eventually affect your ranking on search engines.
Instead, write short sentences and paragraphs containing two to three sentences. Your content will have a good flow and will engage your readers to read till the end.
Choose Your Words Wisely
This sounds like something Cersei Lannister of the Game of Thrones would say, Right?
Well, in blogging and content writing, choosing the right words is crucial.
Just because a sentence is correct, doesn’t mean it’s suitable for use, especially in a certain context. You need to choose your words smartly and avoid all forms of ambiguity.
This way, you’ll be sure your content is passing the message it’s intended to pass.
Edit your Draft Till It Reads Life
Don’t ever be in a hurry to publish a post. You probably might have heard this content writing hack thousands of times.
It’s because it’s true!
No one is going to persecute you if you don’t publish new blog posts on your blog or detect to you how often you should post on your blog. However, it’ll affect you drastically if your posts are worthless and low quality.
Don’t get me wrong; I’m not saying you shouldn’t make posts for your blog.
How else are you going to make money blogging or put your blog on the list of the top money making blogs if you don’t post often?
I’m only saying, if you must post blogs, they should be high quality and engaging content.
As hard as it is, you need to be patient and re-read your blog posts to ensure it reads and sounds right. At first, you will discover a lot of errors in your article; don’t get discouraged, keep on refining.
With time, you’ll get there.
Never make the mistake of publishing in a hurry. Always think about the fact that a blog post can land you a million dollars as it did for Jon Morrow.
I learned a lesson the hard way. Here’s my story.
Once upon a time, I had poor writing skills. As a freelance content writer, I’d get clients but mess things up with my writing flow.
Clients never returned.
Yeah, I was good at getting new clients. However, every client I landed never returned after the first project.
After being troubled and sad, I sought out the problem and solutions. I worked on my writing skills (using some of the tips mentioned here) and improved.
The story is different now. Clients now become repeat clients, recommend me to their networks, and even go as far as being brand advocates.
What did I do?
I improved my writing skills.
As a blogger, poor writing skills could cause you a low and reduced conversion rate. Consequently, this will undermine your SEO efforts and make you lose money.
This is not something you want because probably you came here looking for ‘how to write a blog and make money.’
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OPTION 2: OUTSOURCE CONTENT WRITING
If you’re not interested in writing your blog post yourself, no worries. This option enlightens you on how to blog if you hate writing or don’t have the time to write your content yourself.
There are numerous content writers for hire out there looking for writing jobs to express and live their writing dreams.
Outsourcing content writing projects to professional content writers is on the rise, and a lot of entrepreneurs and bloggers find it easier to employ a ghostwriter to manage their blog.
As a freelance content writer that has been in the industry for years and written for many businesses and blog owners (and still do), I can assure you that a significant percentage of bloggers use this option.
A simple search with ‘content writers near me’ will wow you.
I know what you’re thinking
‘How easy is outsourcing content, and what are the processes and ways to make the most out of it?’
Outsourcing content to a freelance SEO content writer is not as easy as it sounds. However, it’s something you can do if you have the right formula.
It can save you lots of time and energy.
In this post, I explained the reasons why you should hire a content writer for your business or blog.
How to Hire a Freelance Content Writer to Write for your Blog – Proven Formula.
Here’s a proven formula you can follow to hire the perfect freelance writer for your blog.
#1: Create a content strategy
This is sometimes mistaken as a content marketing strategy, but they’re not the same.
According to Kristina Halvorson and Melissa Rach of contentstrategy.com, a content strategy involves the planning, creation, governance, and maintenance of content.
Content marketing strategy is a subset of content strategy that focuses on the act of marketing content.
Note the difference.
To define it according to Copyblogger, A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. It includes things like the distribution of content on social media platforms, forums, etc.
Before you hire a content writer for your blog, ensure you create a content strategy or plan containing your audience persona, types of content to create, target keywords, writing guide, internal link building strategy, and many more.
You’re paying the freelance writer for the writing service. You should develop a blueprint where the writing and marketing of the content will fit in.
Don’t appear to your writer unprepared. As part of your content strategy, develop a writing guide that’ll include tone, style, keywords, language, and many more.
Additionally, your content strategy will help you define who you want and who you’re writing to.
Do you need a ghostwriter, short-form blog post writer, long-form article writer, or a guest blogger?
Which writer is suitable for your business?
What content writing price per word, per project or per hours are you willing to pay?
How will you know if a content writing service is best for you?
… and so many other questions.
There are several freelance content writers out there. If you don’t define what you want, you might get confused and make the common mistakes bloggers make when hiring a content writer.
For businesses in highly competitive niches where long-form posts rank higher on search engines, a long-form writer should be on your radar when in need of a writer.
Research what works for your industry, develop what will work for you, and hire a freelance SEO content writer for your blog.
Different writers charge different content writing prices; you might want to read my post on what you should know about the rate of freelance content writers. This will help you understand how to price and what to pay.
Note that some content writers offer content strategy development services (I offer that). If you’re worried about how to develop a content strategy for your blog, you can hire someone. If you wish to work with me, contact me here to discuss your project.
#2: Create Job Ads for Content Writers
At this point, I’ll assume you have a content strategy?
The next thing is to create job ads.
Don’t worry. This may not be as complex as it sounds.
There are lots of sites where you can hire a writer for your website.
However, I recommend considering your budget, writer’s experience, content writing rate, etc., so you’ll hire the best freelance writer for your blog.
Tips that’ll help you get a suitable copywriter.
Here are some tips for selecting the best freelance writer.
- Start with the Niche
I always recommend you consider hiring a freelance writer in your niche rather than elsewhere. Choosing a freelancer that is familiar with your niche will make your work easier, and you can trust the writer’s decisions if need be.
Because he’s familiar with the niche.
- Request for Samples
Requesting for writer’s previous samples is essential. The sample will help you understand the person’s style, tone, language, and level of expertise. When asking for samples, it’s best to request for a minimum of three works published as guest posts on related blogs.
- Think Budget
How much are you hoping to spend on a freelance writer?
This is crucial because your budget will determine the writer you hire.
It’s necessary to let your prospective writer know how much you can afford, rather than wasting each other’s time. This way, the writer may decide to give you some discounts or design a custom offer that’ll suit your budget without compromising quality
Content writers are experts in the industry and know how these things work. A good one will help you achieve your goals.
There’s a discussion that the best writers charge high. That’s true, but not entirely true. Discuss with your writer and work something out.
You can hire an excellent writer at a cheaper content writing price.
- Give a Test
Congratulations on finding content writers for hire, within your budget.
Examine your writers with a test article (whether paid or not is up to you and the writers).
Your test article should be on a niche topic.
At the end of the test, you’ll discover the real worth of each writer and stick to any of the writers that suit you.
Back to Job Listings
Some Platforms where you can Place Content Writing Job Ads
Below are some of the platforms to list your writing vacancy and hire a competent writer (Some are free, others are paid).
- Problogger Job Boards
For professionals, you can start by listing your job ads on ProBlogger to attract better and quality writers.
The ProBlogger job board is effective, but the platform doesn’t just add any job listing. They review all jobs before adding it to their listings.
Note that Problogger charges a fee per job ad you post on their job board.
- UpWork, Fiverr, Freelancer, etc
These are freelance marketplaces and are amongst the best platforms to find freelance writers for your blogging project. They have good writers, and a significant number of freelance writers have accounts with them.
- Hiring through a Freelance Content Writer (Content Writing Agency) Website
Another avenue of hiring a freelance content writer for your blog is by recruiting through a freelancer’s website or hiring a content writing agency. Freelancers and content marketing agencies can help you with every process of the project, including keyword research, writing, graphics, editing, and proofreading, etc. Depending on the terms of the contract, a freelance writer or agency can do everything for you. All you’ll have to do after outsourcing your content to a freelancer is to publish (Some freelancers and writing agencies also offer publishing services).
- Twitter, LinkedIn, and Social Media Platforms
This is one of the best places you’ll network and hire a competent writer when looking for a freelance content writer. Start by searching for freelance writers through the search section on Twitter, LinkedIn, or any other platform you’re using. Go through the result and pick the most suitable candidate for your writing project.
You can narrow your search based on writers in a country for better results. Once you find a freelance writer that fits your specifications, you can message them directly.
Twitter and LinkedIn work like magic and helps you avoid unnecessary channels and job boards.
Alternatively, you can connect with these freelancers on social media and observe their digital footprints to know whether they’ll fit your project.
#3: Get them on board
If you’ve done all these, you should have gotten a freelance writer to work with you.
Quickly get them on board to understand your working process.
You need to execute different tasks behind the scenes like create a content writing guide, content strategy, and content marketing strategy, and implement various tools that’ll help you work smoothly with the freelance writer.
Many of these can be achieved using Google Sheet, which is a free tool.
Draft all the necessary documents to make everything easy for both you and the freelance SEO content writer you hired.
… Done with this?
#4: Automate the Process
Finally, on outsourcing your content to a freelance writer, you need to automate the process.
It’s needless to hire a freelance writer if you cannot automate the process and make it work.
Keep in mind that by automating the process, I mean ‘templating’ the process.
Depending on who is developing the blog post titles and calendar, there should be a template and calendar that the writer can follow whether you’re there or not.
With everything lined out and automated, your freelance content writer can power your blog for as long as you are working together.
With this, you can run a blog when you’re not a content writer.
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OPTION THREE: GUEST POSTING
As mentioned earlier, I take these as phases to grow your blog at a minimal cost.
With time and with several posts made, you’ll gain authority in your industry.
That’s when guest blogging opportunities come in.
Go ahead and add a guest post page – if you didn’t have one from the onset.
Having guest bloggers submit resourceful guest posts can help you fill up your editorial calendar and blog with free and zero cost blog posts.
It’s something you’d enjoy if you run a big blog with high authority.
Beginner bloggers looking to establish their names in the industry will come to you to write for you.
Note that before you get to this stage, you must have spent money on hiring content writers, as mentioned earlier.
When you get this stage of accepting guest posts, you’ll need to maintain your standard. To achieve this, you need a guest post guideline that challenges guest bloggers to up their standard.
Not having a guideline might increase the number of guest post pitches you receive a month.
Not quite bad,
However, many of the pitches won’t be worth it at all. Most of them will be unsuitable topics and quality your blog can’t accommodate.
So, before opening the door for guest posting, ensure that you have a guideline to help writers create the best content for your audience.
You can also invite other bloggers to write on your blog.
Many will love the idea if they get something in return – backlinks and exposure.
Conclusion on how to run a blog when you’re not a content writer
Not being a good content writer shouldn’t rob you of your blogging dreams. Besides the blogging options listed here, there are other unpopular ways to blog when you’re not a writer.
Although I listed the three options you have when it comes to blogging as a non-content writer, there are other options out there.
I have to mention here, however, that if you want to become a renowned blogger, then you need to master the art of writing.
After becoming a content writer yourself (at least to some extent), you’ll be in the best position to hire content writers to write for you. At this point, you’ll know what’s good content and bad content.
So if you’re not a writer, you can always learn to become a better writer.
I was once in that position, but I’ve moved from being a not-too-good writer to writing for small, medium, and large scale businesses and blogs.
Content writing has helped me work with numerous global brands.
Writing isn’t hard.
Just write every day, and you’ll surely get better at it.
options phases of running a blog without being a content
- Learn Writing
- Outsource writing (hire a content writer)
- Guest posts
Adopt these, and you’ll end up with a more successful blog than you can think of. Start with writing, then outsource writing, and finally accept guest posts, and your blog could be making it’s way to becoming among the top money making blogs.
Over to you!
I’ve shared insights on how to blog when you’re not a content writer. What’s your take on this? I’m waiting to hear from you in the comment section.