How to Make your Fashion Blog Stand Out in 2020; Complete Guide
This article is for you if you own a fashion blog or have thoughts of starting one soon. The piece is ideal for you if you are seeking information on how to make your fashion blog stand out and stay ahead of your competitors.
Many people are fashion enthusiasts. However, some wish to go further to blog about what they love, and teach and influence people to enjoy the world of fashion. These fashion lovers believe that the world should be a runway, and everyone should have an excellent sense of fashion.
Thus, there is an increase in the number of fashion bloggers we have out there who have developed different fashion blogging ideas.
With the increasing number of fashion bloggers, comes the necessity to step up. Consequently, fashion blog site owners are curious about how to make their fashion blogs unique.
Many are asking;
- How do I make my blog stand out?
- How can I make my blog popular?
- and How do I make my fashion blog successful?
- How to stand out as a fashion blogger?
- Amongst many questions fashion bloggers ask.
Some beginners are discouraged from venturing into fashion blogging due to the competition.
For those already in the industry and those brave enough to get started, the goal is to become a successful fashion blogger.
Consequently, smart bloggers are on the lookout for tips to ensure they know what they should know regarding fashion blogging in 2020 and beyond.
There are so many fashion sites out there, but that should not be why you would not start yours.
Instead, it should be a motivation.
Below are some fashion blogging tips that will help you excel as a fashion blogger in 2020.
How to Differentiate Your Fashion Blog and make it Stand Out
If you own a fashion blog or thinking of starting one and need a complete guide on how to make your fashion blog stand out, here are some proven tips for you;
Your Fashion Blog’s Name Goes a Long Way
What is the name of your blog?
If your fashion blog name is not catchy, people will overlook it. Come to think of it, fashion enthusiasts love ‘catchy’ things and expect your blog to reflect the niche it represents.
You are trying to create a brand, but that does not mean that all your titles need to be in your blog name.
Be creative when coining a brand name for your blog.
Make it simple yet classy, relatable, and easy to remember.
Let’s consider the fashion blog, The Budget Fashionista.
Notice how the name is simple and easy to remember. Of course, you can relate to the name of the blog.
If people cannot pronounce the name of your blog, how do you expect them to remember it?
Remember, keep it simple, classy, relatable, and easy to remember.
You are Addressed the way you Dress – Your User interface Matters
It is not stressful to ensure that your fashion blog stands out. If you’re looking for how to start a fashion blog and make money or achieve whatever your goal is, then you should put in work.
In blogging, little things matter, so do not neglect any details.
One factor that should not be overlooked is your website interface.
As a fashion blogger, it is a must that you have an easy-to-navigate website.
Even if you are new in the niche, do not be afraid that people have favorites. However, you will not gain lovers if they do not understand your website.
Once anyone stumbles on your blog and experiences difficulty, they will waste no time exiting your blog. They will rarely come back to your site and will not refer it to others.
Is this something you want?
I guess not.
When you do your homework, and they can easily navigate your site, they will read through your content and keep it in mind to visit again. When conversing with people, they will also remember your blog and refer people to visit since it is easy to navigate.
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Stay Updated – Flow with the Trends
The fashion niche is a fast one; thus, it’s crucial that you move with the trend, stay updated, and keep your readers updated.
One important rule you must always remember as a fashion blogger is that you should not post outdated or repeat content, especially when your competitors have already featured the content.
The more you post outdated content, the more you will lose your readers’ trust, and they will not count on you to stay updated with the world of fashion, again.
Furthermore, it is absurd that someone would read content on your site, and come back after some months to see you repeating the same thing. It would discourage them, and they will pitch their tents with other bloggers.
If you are serious about owning a fashion blog, you should always be ready to think and get fresh fashion blogging ideas.
Understandably, this is not always easy.
However, you will be more comfortable if you follow trends. You need to monitor things in vogue and get content from them.
A good fashion blogger should be able to curate stories from things around them.
Follow trends and keep your readers updated. Stay consistent with fresh content, and you will be rewarded with loyal followers.
Be Innovative; It Pays to be
Being innovative goes in the same direction with following trends, with a little difference.
Keeping up with trends is so that you can know the new and latest happenings in the fashion industry. However, you will realize that there is a way you can infuse old trends and make your fashion blog outstanding.
If you notice, some old fashion styles are coming back, and people are rocking them tremendously.
Your innovation and creativity will help you excellently coin content that people will love.
People say that there is nothing new under the sun; your presentation and manner of approach are what would make it unique and outstanding.
I’ll be honest here!
It is not easy to handle a fashion blog, and you would sometimes be faced with thoughts of quitting.
However, the beautiful results that you will produce will keep you going.
As a beginner, you may feel like you cannot match up with the innovative capacity of others. Don’t worry; with time, you will see that you can achieve a lot if you are determined.
Innovativeness is the key.
Niche; Get One and Dominate it
‘Jack of all trades, master of none,’ is one of the commonest sayings in the world.
This is valid when it comes to fashion blogging.
Yes, you love fashion, but you need to choose a niche if you want to get ahead.
It is easier for you to be outstanding in a lesser crowd, more targeted community than in a saturated market.
If you decide that you want to be an encompassing fashion blogger, you will have many bloggers to contend with.
On the other hand, if you choose to focus on a specific niche, there will be fewer bloggers.
Oh yeah, there is always the zeal to do a lot when you start but remember that you are a beginner, it is not a matter of how much or how large.
Instead, you should concentrate on how well you are producing results.
The best watchword for any beginner fashion blogger is quality over quantity. If you are putting out value, people will always want to associate with you.
Take this to the bank; get a niche, specialize in it, and you are making it easier for you to succeed.
SEO; Yes, the old man SEO
The question of how to create a travel blog with WordPress is prevalent amongst beginner bloggers, and this is often brought up when considering search engine optimization (SEO).
The bigger question asked often is, ‘what is search engine optimization (SEO) and how can it help my fashion blog.’
SEO involves optimizing your content and blog, in general, to rank high on search engines and bring you more traffic.
It is a beautiful feeling when people search for anything relating to your fashion niche, and your blog is amongst the top blogs to pop up.
While this might sound difficult, sometimes, it can be achieved when you adopt the right SEO strategies.
To make things easier for people that might want to blog without having technical SEO knowledge, there are plugins and tools out there that can make the process easier.
SEO involves improving your titles, meta tags, use of the right keywords, etc., which tells the search engines the subject matter of your article.
When your fashion blog or site begins to rank high, you can start making money from it as people would want to place advertisements on it.
So, if you are looking for how to start a fashion blog and make money, you might want to start adopting SEO.
Visuals take your Blogs to another Whole New Level
Is it possible to tell a fashion story or describe a style without visuals?
If you have already started putting out content without images on your site, you now know why it is not getting the attention it deserves.
It is out of place for anyone to discuss fashion without anything to feed the eyes.
If you recommend a style to someone, the person should be able to see it as they read.
Yes, people use their imaginations when they are reading novels that do not have images.
However, you should remember that you are running a fashion blog, and pictures tell stories.
It is easier for your visuals to stick to the mind of your reader than whatever they would read.
If the person likes the style, they could sew or rock it, making reference to your blog as the style inspiration. They can even go the further mile of recommending your blog to people as one of the best places to get trendy styles. And sure, this comes with an increase in your blog traffic.
Use visuals; they are crucial.
Headlines; Grab that Attention you Deserve
Do not underestimate the power of your headlines. They have the potential to bring in or drive away traffic from your blog.
A serious fashion blogger should learn the art of using click baits in headlines, as this gets people to click on your links to read your article.
If your headline is flat, dull, and one-directional, it will not compel people to click.
Your headline should leave people curious; infuse cliff hangers and see people rushing to read your work.
A powerful headline can go a long way.
The same energy you put in writing your content should be the same you use in writing your headlines and captions.
Some people do not dedicate time to their headlines as they feel it is unnecessary.
Do not be like that.
Ensure that you develop at least four headlines from which you will pick the best option to use.
Your headline is the gateway to your content; let it get your content the attention it deserves.
Reach out to brands; first Law of Motion?
A body will remain at rest until acted upon by another body.
The power of having an outstanding fashion blog is in your hands.
You can start a blog without money, but you can generate funds from it as the days go by.
Yes, the ultimate goal of owning a fashion blog is to influence, but, there is nothing wrong if you can make funds from it.
It will motivate and aid you in sustaining the blog.
If you want to monetize your fashion blog and make it stand out, you should not hold back from reaching out to brands.
Make research on fashion brands and send out messages so that they can advertise their products on your site. Besides that, they can also help you share your content with their followers.
Assure them that you are doing things right and that you get adequate traffic on the blog.
People would cash in on such an offer.
Once they start placing advertisements on your blog, you will become more famous than others.
The push from these brands can be the push you need to get to the next level.
Utilize Social Media; What is Fashion without the Buzz and the Lifestyle.
You need to harness all tools to reach the public if you want your blog to stand out.
There are many fashion blogs out there, so you need to use all available methods to let people know that your blog exists.
Social media platforms are perfect tools for your blog promotion.
It is hard to see anyone in the world today who is not on at least one of these social media platforms.
What does that mean for you?
It means you will have a wider reach if you take your blog to any of the platforms like Instagram, Twitter, or Facebook.
There are possibilities of people from different parts of the world stumbling on your blog, and you would get higher visibility.
With social media platforms, you will also interact with your audience, who can help spot some things that need amendment.
Through this interaction, you also get to know what interests these people and use it to generate content to ensure that they always have a cause to be on your blog.
These and so many other benefits of social media marketing are reasons why you should leverage social media in blog promotion.
KISS as Much As You Can
KISS – Keep it Short and Simple
That you own a fashion blog does not mean your content should be the length of a university paper.
The goal is to pass a message, and this can be done with minimal words.
The longer your post, the higher your target audience will lose interest, and this is what you should avoid.
When you are drafting your content, keep it short and straightforward.
Some people feel like articles must be long, and they end up drifting away from the point, along the way.
Don’t get me wrong; writing long-form articles is essential, but only us it where necessary.
One tip that you should keep in mind when writing is that you should write content readers can relate to.
For this to happen, you should give your work a personal feel.
You should remember you are writing for humans and not inanimate objects. Thus, you should be able to connect and resonate with their emotions.
When there is a personal feel, their interest is higher and, there are chances of them returning to the blog for more reads.
The more you KISS, the more you have higher chances of attracting and retaining followers.
Consistency; Keep it Coming – Don’t let your Readers have to Wait.
Imagine if you did not own a fashion blog, then you stumble on a website, and you realize that the blog is not updated regularly.
What will you do?
How will you feel?
It is a normal reaction to assume that the blog is inefficient, and you will not want to return.
This is how anyone would feel if you do not publish posts regularly on your blog, and it becomes stagnant.
I understand it can sometimes be challenging.
When there is no traffic on your blog, it is almost as if there is no aim to continue as the information you wish to pass does not reach your target audience.
They say practice makes perfect, and you need to remember that consistency is the key to growth.
Your blog should not stay empty over a while. To make it easier, you can draft up a schedule so that you would have something that you would post in a week.
You must not post every day, but you need to be consistent.
Confidence; It will Break Many Closed Doors for you
How you see your blog determines the perception others will have of it.
If you do not take your fashion blog seriously, you cannot expect others to be serious about it.
As a beginner in fashion blogging, your confidence will take you far
Sure, you will notice that other blogs are soaring high and doing better than yours, but that should never make you lose your focus.
Be optimistic about your effort and give your blog all the attention it needs.
It may seem that you do not see results immediately. Stay focused and continue building; it is a gradual process.
Continually reaffirm that your blog is the best, and put in the effort to make it the best.
Do not be afraid to go to any legitimate heights to ensure your success. If you see your competitors doing something, do not be scared to partake or innovate on what they are doing.
Having or creating an email list for your blog is one trend that has been on the rise, and there is no reason why you should not jump on it.
If you have an email list, you will connect with your audience on a personal level.
It could be personalized messages to wish them well, sending alerts when you have a new blog post, or joining in any of their celebrations.
Once you have an email list, you know that you can always reach out to them.
When your followers get an email from you regularly, they will feel wanted and loved.
Your blog will always be on their mind, and they will always want to check out whatever you send.
Build an email list; it might be the gold mine you have been looking for.
Round up on a complete guide on How to make your Fashion Blog Stand Out in 2020
Remember that you are the best version of yourself, and originality is what can make your fashion blog stand out as a beginner or professional. Although there are many fashion bloggers out there, nothing will stop you if you follow our tips on becoming a successful fashion blogger.
It’s not rocket science. It’s something you can handle with the right information.
This piece is a perfect guide to teach you how to make your blog unique and popular as a beginner, amateur, or professional fashion blogger.
Have you been doing it wrong? Ensure you make corrections.
Are you doing a good job making your fashion blog stand out? Continue on the right path.
These tips you can refer to as fashion blogging 101 applies regardless of if your fashion blog is a personal blog or a blog for a fashion brand.
Before I put in the final punctuation, which of these strategies on how to make your fashion blog stand out is your favorite?