Okay, I understand! You need quality content for your website, and you’re probably asking: ‘What’s the rate for website content writer?’
Though you desire quality content immediately, it’s reasonable to make inquiries about freelance writing rates before you contact a content writer or click on the “hire content writer” button.
This topic is rarely discussed because many freelance writers will not disclose their rates until they get the full details of a project.
Well, content writing pricing is a complex process dependent on several factors. So if you’re a business website owner or blog owner looking to run your website or blog as a non-content writer, you might wanna drop what you’re doing and read this.
Why is it Difficult to Determine the Rate for Website Content Writer?
A quick survey will reveal that most clients may not know what to offer for their content writing projects. Typically, they ask: ‘how much should I pay a freelance writer?’
That is the purpose of this brief guide on what to pay your content writer – to help you understand how content writers charge for their services and what price range to expect.
Before we proceed with that, there’s an important question I ask my clients to consider before we proceed with any deal. That’s, ‘Why do you need a content writer?’
Why Do You Need A Content Writer?
Before you begin to research content writing services pricing, you should, first of all, know why you need a writer.
Why have you decided to hire a freelance content writer?
This will shape your thoughts on what pricing to expect or offer for a project.
Here are some reasons why people hire freelance writers;
- Blogging is your hobby, but you hate writing or don’t have enough time to write. Since posting relevant quality and search engine optimized content is a critical part of blogging, you know you should hire someone to do the dirty job.
- You need original SEO content for your website.
- You need a qualified and experienced professional to help increase the conversion rates of your online business.
- Your site just got launched and you’re looking to build your brand and engage your audience with interesting content.
- You are already set in a particular niche and want to outsmart your competitors using credible optimized content.
The above are a few of the reasons why you might want to hire someone to write content for your site.
But there’s something about these reasons.
Do you realize how your reason influences your view of how much you should pay a writer?
For instance, there’s a big difference between blogging for fun and blogging to earn a living or make some money.
If the latter sounds like you, then you should want to pay higher rates to have access to experienced quality writers who understand search engines and deliver original content.
That said, it’s crucial to know that there is no simple answer to the question, “how much should I pay a freelance writer?” This is because the cost varies.
There are three primary options for pricing freelance content writing services.
- Per word basis
- Per hour basis
- Per project basis
However, I recommend that you hire a content writer on a per-project basis if the work requires an insane amount of research or is a complex one. This will allow the writer to focus on the project and deliver it within the allotted time.
For straightforward content projects; let’s say websites with typical pages (Homepage, About Us, Services, Contact Us, Blog Posts), you might want to go with per word or per hour basis.
Why Do Freelance Web Content and Blog Writing Rates Vary So Much?
It’s easy to find a freelance content writer.
But hiring a writer that knows his onions is not a walk in the park.
The majority of freelance writers (especially the ones you get via content mills) just create an account, upload a profile picture, and a few samples, and they are ready for work.
Only a few have gone through content writing training and have the experience required to deliver what you want as a client.
Additionally, many content writers work remotely as a part-time job or just for fun, while some work as fulltime content writers and go the length to develop themselves as professionals.
More so, many newbie content writers who are eager to get their portfolio rocking like a professional are prepared to charge low rates to attract more clients and get enough ratings and recommendations.
These are primarily why content writers all charge differently.
Freelance Writing Rates 2020
The table below shows the estimated range of content writing rates in 2020.
|Level||Rate per word||Rate per hour|
A careful study of this estimated rate for website content writer will help you to understand the average freelance writing rates per word and per hour.
If you’re still wondering how much content writers charge, you might want to learn more about the factors that determine freelance writing rates globally. This will give you more insight as you try to determine the best price for a freelance writer.
Factors That Determine the Pricing of Content Writing Services
The type of content you seek plays a part in determining what you pay. Additionally, certain factors are exclusive to the writer, and these factors have a higher influence on pricing.
Here are some factors that determine how much a freelance writer charges:
Content Writer’s Level of experience
Content writers with more years of experience usually charge higher content writing rates than newbies. This factor makes a lot of sense since they are capable of delivering excellent content for you.
Sadly a lot of business owners and agencies ignore this factor.
Hiring a writer because you were offered cheap pricing often leads to unsatisfactory results. Chances are you will get a low-quality copy and end up hiring an expert eventually.
You will agree that this is far from a cost-saving venture, wouldn’t you?
You can prevent this complexity by acknowledging the level of experience of any content writer you interview. There is always a price difference between writers with less than five years of experience and those with more than five years of experience.
The more the experience, the higher the content writing rate.
Background of the Content Writer
The background of the writer also plays a role in writing rate determination. Technical and medical industry writers may charge higher for their services than others. It’s vital to hire someone that understands your niche and has years of experience writing for clients in that niche.
You sure want to go with someone that understands your target audience like the back of his palm.
This is another major determinant of freelance writing rates per project. For instance, a 2000-word content will cost more than a 1000-word content, because the former will take a longer time to research and write.
For best results, I always advise my clients to leave the word count to me. From the competitors’ research, I determine the best way to structure the content to be the best, and this includes word count, tone, the style, amongst others.
In a bid to reduce costs, some clients go for shorter word counts. This is not ideal because you may request more words later and end up paying extra – which will benefit the writer more. After all, then it’ll be considered as two different projects.
Moreover, it won’t be logical to publish a 50-word content on the service page of your website.
Such content isn’t enough to compel readers to make a purchase decision. It’s also important to mention that a higher word count does not necessarily imply that the content will be highly engaging for the audience.
Word count is best left for the writer to determine, and also, the writer’s experience plays a key role too.
In some scenarios, you might want to publish content on your site based trending issues. This might require you to publish the content as fast as possible.
When you assign a task like this, with a strict or close deadline, you should expect higher content writing rates. It’s hard to find a content writer who will not consider the deadline for the project before fixing prices.
The type of content writing service
To determine freelance writing rates, its good you figure out the type of content writing you seek. There are more than ten different types, and each demands a slightly different price per word or hour than the other.
Some of the types of content writing service include;
- SEO content writing
- Website copywriting
- Technical writing
- Research paper writing
- Blog writing
- Press release writing
- Instructional writing
- Social media writing
Copywriting, technical writing, and instructional writing command higher rates because of the enormous research they demand.
With this understanding of the various types of content writing services, you will know why freelance writers charge different writing rates for every kind of content.
Is It Better To Pay Per 100 Words Or Single Word?
There is no black or white answer to this question.
It’ll be easier and affordable if you pay the writer for every 100 words written. However, if the project is less demanding and requires less research, you may pay per word count written.
Many content writers charge as low as 1 cent per word.
However, the majority of them are entry-level writers, who will begin to charge higher as they gain more experience and improve their writing skills.
One unique thing about content writing services pricing is that it varies; you can pay as low as 1 cent per word and as high as 100 dollars per word.
The key lies in discussing the project details with your desired writer and agreeing on a price that suits you both.
Fact or Myth
Rate for Website Content Writer Determines the Content Quality
How accurate is this statement?
Have you ever hired a freelance writer that offered you a ridiculously low rate per word or hour?
How happy were you with the service or the content quality?
If you decide to invite business owners who hire content writers online to take a survey on this issue, you will discover that majority of them will agree that it’s a fact.
This is the primary reason many website owners will go all the way to bid high rates for a piece of content that they could get for as low as one cent per word.
They want quality services with no excuses.
Moreover, it’s hard to find an expert content writer with many years of experience charging low rates.
The writer will instead reject the offer than sweat over poorly priced projects.
Have you considered the time it will take you to clean up a poor content and make it usable for your website?
If you take it just the way it was delivered, you may risk publishing content with spelling mistakes, errors, and possibly, plagiarized content.
On the other hand, a well researched and quality content needs little or no editing. Just a flip through and you are good to go.
So the rule of thumb is simple.
If you desire quality content, you should hire a go-getter, someone who understands your market and have a grasp of the latest SEO and content marketing strategies.
Most importantly, someone that knows how to use words to convince even readers with the hardest hearts to make a purchase.
Sadly, these kinds of writing services don’t come cheap. So you should be prepared to offer more to attract more value.
How to Get the Best Rate for Website Content Writer
How do you know whether you have gotten a fair rate for website content writer?
That depends on what you want the writer to deliver.
That is why it’s vital to lay the ground rules ahead of time.
Let the writer know your expectations and goals for the content.
And if he delivers anything less than the agreement, then you haven’t gotten fair treatment from the bargain.
While it’s rational to bargain the amount to pay, it’s also necessary to consider the project duration, amount of work needed, and the word count.
In most cases, you can save a lot of costs if you avoid switching between writers unnecessarily.
Stick to a good writer with a fair rate.
With time, you’ll get more done for less as the writer may offer discounts on bulk projects based on the long term relationship both of you have.
A lot of website owners have reduced their costs for freelance writing services by setting criteria for hiring a writer permanently.
When any freelancer meets such criteria, he or she will have the opportunity to work with the company in the long term.
This, however, only works for clients that need content regularly.
What if you seldom need content writing services?
That means you have to set up a list of criteria and reasonable expectations each time you want to hire a content writer. Alternatively, you can always hire a writer you’ve worked with before and maybe bargain the rates once again based on the current project.
In conclusion, before you decide on the rate for website content writer, you should remember that there are no rules. In this post, I’ve discussed the factors that matter, irrespective of the scenario, or content writing type. If you have to pay for content, then you must be happy with it.