Looking to hire a website copywriter or know what a web copywriter’s services cost? Today is your lucky day. This article discusses website copywriting costs, why the price range is wide, and pointers to hiring the best copywriter for your website.
What is Copywriting for Websites?
Before I discuss website copywriting costs, I’ll briefly explain what website copywriting means, who a copywriter is, and the benefits of copywriting for your business.
Chances are you heard that you need website copywriting services but don’t know what it’s all about.
Backlinko describes website copywriting as the process of writing online content, ad copy, social media posts, and other marketing materials to engage readers and often lead to them taking some form of action like making a purchase or submitting a form.
Web copy (the outcome of web copywriting) is made so compelling that it engages website visitors and inspires them to take action.
Web copy can also be referred to as website content or web content.
Why is Professional Website Copywriting Necessary for your Business?
There is a thick line between unprofessional copywriting and professional copywriting, and this can be the core determinant of whether your potential customers will convert or not.
Professionally written website content helps you communicate your solution in the best possible way to trigger a purchase.
It talks to your potential customers in a language they understand.
Poorly written web content, on the other hand, is like staging a masquerade in front of your shop – it drives your potential customers away.
You sure want to get your copywriting right. It changes the way people feel about your brand and inspires them to build a mutual relationship.
While we’re at that, I must mention that web copies are mostly static pages and target mostly middle and bottom of funnel buyers.
I always recommend having a (regularly updated) blog page where you can share informational content. This helps your website stay dynamic, attract relevant backlinks, rank higher, and grab potential customers searching for informational terms related to what you offer.
Who is a Copywriter?
A copywriter creates clear, captivating copies to educate or engage potential consumers, sell products, and build brand reputation.
They communicate product features and specifications in a language prospects understand.
Benefits of Hiring a Professional Copywriter; Why a Copywriter is Your Best Option
No matter the nature of your business, you need strong copies if you want sales. Excellently written web copies have a way of captivating prospects’ attention and gently nudging them to convert without realizing it.
You need the services of a professional copywriter to achieve this.
Expert web copywriters understand the psychology of selling and sell products with powerful words.
On the other hand, poor copy speaks badly of you, your product, and your brand at large.
If you must make a first impression, let it not be weak, but nice and memorable.
Now to the question, ‘How much does website copywriting cost?
How Much does Website Copywriting Cost?
With website copywriting meaning, who a copywriter is, and the benefits of copywriting explained, let’s look at the factors that determine the cost of website copywriting services before we proceed to web copy cost.
Factors that Determine Cost of Web Copywriting
Website content writing rates can be as low as $10 and as high as $10,000 for a piece of 500-word website copy.
If you’ve hired a freelance copywriter before, you’ll agree that the price difference can be overwhelming.
It’s for a reason, and I’ll tell you.
Website copywriting rates span across a wide range because the price for a web copy is majorly dependent on different factors, including the copywriter’s experience level, project scope, level of research required, turnaround time, and a few other minor reasons.
1) Copywriter’s Background (Niche Knowledge)
A copywriter’s background plays a crucial role in how much they charge.
Some freelance copywriters specialize in select niches, while some are generalists who cover varieties of sectors. Niche Copywriters are often subject matter experts and charge higher writing rates.
Why you should hire a niche copywriter?
Whether you want a freelancer or a full-time employee, you should look for someone who knows your niche inside out.
A copywriter familiar with your business niche understands your business and communicates your message easier.
This saves you money, stress, and time explaining your business to a non-niche writer.
The key is finding out on time if the writer is familiar with what you do before proceeding with a project.
2) Experience Level
Just like in every other profession, experience level affects the price of copywriting services.
Sure, several SEO copywriters are offering the cheapest rates in the market.
That shouldn’t fool you. The content rate vs. quality balance is a tricky one.
Hiring a newbie or an amateur certainly comes at a cheaper rate. However, if you want a quality job, pay for a professional’s experience.
There are three basic levels of writers – the newbies, intermediates, and professionals.
The higher a writer’s experience level, the higher the charges. Pay a lower copywriting rate, and you’re highly likely to receive poor-quality content.
How can you tell the difference between professionals and amateurs?
Requesting samples and trying them out with test projects help.
3) Project Complexity
Not all projects are the same. Some projects are complex and attract higher costs, while others are simpler and attract lower prices.
An exciting twist is that some persons hire a choice writer irrespective of the project complexity. In that same way, a copywriter might charge a flat project rate without considering the project complexity.
This is why this article also aims to give you a simple guideline on determining the cost of your copywriting project so you can hire an affordable yet expert copywriting service.
4) Length of the Project
The length of the required web copy determines the cost for copywriting.
For instance, a homepage with a microcopy is unlikely to have the exact word count as an extensive service page.
Also, some niche websites require more content than others.
A 500 words web copy is likely to cost less than a 1500 words copywriting project, all things being equal.
5) Delivery Time
Copywriters are busy. They are often booked a few months in advance, which is why it can be challenging to hire a copywriter.
If you’re hoping to work with an expert copywriter and can’t wait months for your turn, you may consider paying an extra fee to buy their spare time or reserve a slot for yourself.
A Website Copywriter Rates for Different Project Types
There are different types of website copywriters, and this also affects the price of copywriting.
Below are some copywriting types and expected price ranges.
Note: The prices are only a guide on what to expect. Copywriters charge more or less.
SEO Copywriter Pricing
An SEO copywriter writes search engine optimized copies to drive organic traffic from search engines. SEO copywriting services are crucial, especially if you’re looking to increase website traffic and conversion rates.
SEO Copywriting Price Range
- Newbie: $50 – $100
- Intermediate: $150 – $500
- Expert: Base price of $600
Product Description Copywriting
A Product description copywriting is aimed at describing a product or service’s value proposition to the target customers. Product description writers develop compelling content that details features, problems the product solves, and other benefits to help make a sale.
Product Description Copywriting Price Range
- Beginner: $20 – $50
- Intermediate: $50 – $100
- Professional: At least $200
Sales copywriting speaks directly to the customer and persuades them to make a purchase. No matter how a sales copy is presented – paragraphs, lists, infographics – it should focus on how the end consumer can benefit from a product/service.
Sales Copywriting Price Range
- Beginner: $200-300
- Intermediate: $500 – $1,000
- Professional: Base price of $1500
Landing Page Copywriting
Landing page copywriting is writing copy that persuades website visitors to stick around, submit an email, make a purchase, or do whatever qualifies as a “conversion” to a business. This makes it crucial to ensure that your content is not just well-written but also highly strategic.
The higher the landing page’s conversion rate, the greater your business performs. So, it’s crucial to hire a professional landing page writer to write your copy?
Landing Page Writing Price Range
- Beginner – $150 – $200
- Intermediate – $500 – $1,000
- Professional – Base price of $1,000.
Should You Pay Per Hour or Per Word for Website Copywriting?
When it comes to website copywriting and content creation, there’s no standard copywriting rate. This is because the prices vary from quality to the project’s complexity, writer’s experience level, and more.
Two ways that have become common when pricing copywriting rates are per word and hourly.
In this section, I’ll discuss the pros and cons of these two forms of copywriting pricing.
Per Hour Basis
When you get to know the copywriter and the project in more detail, you’ll be sure that paying for every time they spend on research, writing, editing, proofreading, and making necessary revisions is a better deal. The more complex and time-consuming the project is, the easier it is to pay for work done.
This may not be the perfect way to approach copywriting pricing.
- Per-hour charge discourages writers from taking on bigger projects. Many writers might turn down a $10,000 project offer if they charged $50/hr because it would take too long to complete. Instead, they would focus on shorter projects.
- If you evaluate it critically, the true measurement of a writer’s worth isn’t their per hour rate; it’s their experience. There’s the structured coursework they might have done, the trial-and-error curves they’ve invested in, and the years of research they’ve endured to develop the skill – all paid in blood, sweat, and tears.
- Also, the ability to accurately track time spent on a particular project does not come easily.
Per Word Basis
The more words a copywriter writes, the more their pay. For instance, If they charge $0.2 per word and a client orders a 1,000-word blog, that’s $200 for a task that can take less than 4-5 hours to finish. For some writers, it encourages them to write more content each day.
- You need time to find such a service.
- Some writers add more words to increase the word count and earn more.
- When a professional earns per word as a copywriter, they might not be paid for the time invested in research.
How Experienced Copywriters Set Rates for Website Copywriting
Most clients want to pay per hour or word for copywriting services. This, however, is not how experienced copywriters price their website copywriting services.
Experienced writers cost more per hour, and setting a time limit on a project artificially lowers their hourly rate.
Because of the experience they’ve amassed over the years, the quality and fast delivery experts bring to the table can’t be measured on a per-hour basis.
Experienced copywriters charge on a per-project basis.
Here is what most experienced website copywriters consider before fixing a rate for a project.
Not all projects are the same. The more complex the project, the higher the website content writing cost.
Different writers’ experience level is why there are different copywriting rates. The more experienced a writer is, the more their website copywriting rates are.
Things to Consider Before Hiring A Copywriter
Hiring the perfect copywriter for your project can be challenging. There are essential things to check before hiring a copywriter.
At this age, a copywriter that has no portfolio is not ready for business. A portfolio contains works that show the writer’s competence. Take a look at the person’s portfolio and know whether they’re a good fit for you.
Also, check if their personality and writing background matches your project. For instance, it is better to hire a copywriter that owns/loves dogs if the project is a dog website.
You can view my portfolio here to understand what a writer’s portfolio looks like.
When a copywriter has many years of relevant experience, they’ll be more capable of handling your copywriting project. Ensure they have experience writing copies for businesses in your niche.
Also, check the dedication level of the writer. A dedicated copywriter will go the extra mile to deliver quality on time.
Conclusion on Website Copywriting Cost
In conclusion, web copywriting rates can be challenging to determine, but you’ll know what to pay for copywriting with the information in this post.
I hope you pay reasonable rates.