This article discusses whether or not you should hire a content writer before your website is completed. New business owners who wish to go online always wonder whether to hire a content writer when the website is ready or before the website is ready.
The answer to the question is YES, you should.
And I’ll explain why using the hypothetical story of a woman called ‘Jenny.’
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Why Hire a Content Writer before Launching your Website β A Scenario.
Jenny runs a plumbing business and has successfully managed the business for 10+ years.
Over time, she has realized that times are changing, and businesses are going digital. Many companies have websites, YouTube channels, or social media pages to facilitate business activities and boost sales.
Because Jenny is somewhat educated on the benefits of creating a digital footprint for her business, she decides to build a website for her plumbing business.
After much research, she found a company she tasked with building her website.
She had envisioned the design, look, and feel of the website. But one thing she had not considered was the quality of the website’s content.
She understands the importance of having content on the website but not the importance of having it done by a professional writer and on time.
Jenny had planned to curate the content of her website herself; after all, ‘it is just like writing an essay.’
While Jenny is considered a jack-of-all-trades by most of her colleagues, writing is not one of her strong points. Most definitely, not content writing.
With no professional or basic knowledge of copywriting, Jenny shabbily wrote her website’s web pages.
Each page was populated with technical plumbing jargon, SEO practices were not observed, and she failed to consider the implications of using random images off the internet.
Months after Jenny’s website launched, she noticed no sales were coming in. She regretted investing so much into building a website that was not generating any returns.
To make matters worse, she noticed a lawsuit in her email for using copyrighted images on her website without permission from the owner.
Jenny’s experience leaves one question looming on our minds – would it have turned out differently if she hired a professional writer from the get-go?
Selected Read: Introduction to Content Writing and Marketing
Do you really need a Content Writer for your Business Website?
Everyone can write, but admittedly, not everyone can write marketing copies and web content, which is why I wrote an article on how to blog when you’re not a content writer.
Even supposed jacks-of-all-trades might find it challenging to achieve DIY content writing for their website.
So, YES. You need a business content writer for your website.
If you plan to take your business online, then you know the importance of creating a robust digital presence.
In the case of a website, this involves curating stellar content regularly for your readers.
Your content has to be unique, engaging, relevant, and free from potential lawsuits that could arise from plagiarism or copyright issues.
These requirements are more than what the average person can handle. That is why it is advisable to outsource the work to a professional content writer.
In the rest of this article, I’ll explain why you should hire a content writer before launching your website.
Why You Need a Content Writer
You stand to benefit a lot if you get a content writer before launching your website. There are various benefits of hiring a content writer for your business; however, I’ll discuss a few.
A Professional Content Writer has Expertise.
When you get a professional content writer, you get quality content on your website, as content writing is their area of expertise.
Experienced content writers have the expertise you need to get the results you want out of your content. Besides, they’ve mastered more than 18 content writing hacks and tips that’ll help you rank higher.
There will always be a difference between when a professional handle your website content and when you allocate it to just anybody.
One might feel that creating content is easy, or there is no need to hire a content writer. However, your analytics would show for it at the end of a particular month or quarter.
Quality content performs better, obviously.
When a professional content writer is in charge of your web content, your ratings will be above the bar, and you will rest assured of being in good hands.
A professional dedicates much time and effort to ensure that they only deliver the best and nothing below standard as they would not want to spoil their reputation.
A Good Copywriter gives you Quality Content and a Larger Audience.
You might be a brand owner with a website, but a content writing brand is also a brand in their unique way.
It will not be wrong to call copywriters mini-celebrities in the business world as there are people who look up to them and always anticipate their write-ups.
Over the years, as they write, they get an audience, and this audience could also be yours if you employ their services to make your website or blog stand out.
It may seem not very clear, but it is an easy process.
When you hire a content writer to handle your web content, it opens the way for you to have a wider reach.
How?
If their audience gets to know that they are in charge of your web content, they will troop to your website always; thus increasing your reach.
It could also be that the content writer posts about your website on his or her social media pages, and it would compel their audience to check out your website.
Besides, expert copywriters more than 21 best ways to create shareable content that’ll generate unimaginable shares and engagements.
It is a mutually beneficial relationship where the content writer gets monetary benefits from you, while you can get their audience in addition to yours and expand your reach.
The next time you have double thoughts about hiring a content writer, do not think twice!
An SEO Copywriter Sets you Up for Search Engine Optimization.
As a website owner, you wish to rank high on the search engine so that your website would be among the first to pop up if people search for anything relating to your brand.
Higher ranking leads to increased website traffic.
Thus, you would want to focus on search engine optimization (SEO).
Did you know that your website content has a crucial role to play in ranking your website high on Google?
A content writer understands this, and that is why you need to employ their services to write content that’ll attract traffic for you.
When you have a copywriter on board, the writer knows the best way to search for related keywords and infuse them into any write-up for your website content to be search engine optimized.
How optimized your content is might be the gap between you and that skyrocketing success you desire.
A content writer knows the best ways to achieve this and will help you develop an SEO content plan from scratch before launching your business.
Quality Content gives you an Edge over Competitors.
There are several business websites out there and definitely many in the same niche as you.
However, it is one thing to have a website, but it is another thing for your website to be functional and optimized to generate traffic and leads.
The aim is not just to have a website, but to have a website that gets a broad reach, which will increase your sales.
If you cannot make money from your website, it is as good as useless.
There are always competitors, and you have to be on the lookout, so they don’t take all the audience and customers.
You cannot stay above your competitors if you do not have engaging and optimized website content, and that is where having a content writer comes to play.
How you sell your products and services using the correct words matter, and only a content writer can deliver such strategic content for you. If you have a content writer on your team, you definitely have that edge over your competitors.
If you have challenges hiring a business writer, you may want to learn more about the best way to hire a skilled business writer for your website.
A Content Writer can help you Keep up your Zeal and Inspiration.
Sometimes, it may seem easy to handle a business alone as you do not have to deal with having clashes with another person concerning opinions and all.
However, there are points where you might seem unmotivated, and you would want to give up on your goal. Such can be avoided if you have a content writer.
Content writers typically put in much work, and you can draw inspiration from their ethics.
While you are focusing on other parts of brand building and feel like giving up, your content writer’s zeal would always push you to do better as you do not want it to seem like they are overshadowing you in terms of the work and effort they put into the business.
If you’re thinking of going online with a business website, having a content writer on your team can help you stay focused and directed.
Some people do not realize it, but they always push forward and better when they analyze the work their content writer does.
If you do not have a business copywriter, it is time to start sourcing for one as it would have a tremendous and impressive impact on your brand.
Having A Content Writer helps you Maintain Time and Balance.
Again, I cannot overemphasize the relevance and importance of teamwork, including getting a content writer.
When you have a content writer on board, you get more time to do other things, and there is a synergy in the workflow.
When you employ a content writer, you do not need to disturb yourself about the website content.
Some people find it hard to juggle between writing website content, website management, and brand management.
This is why it is essential to have different people on board so that you can allocate responsibilities. If you decide to do all of them, you might lose focus at a point, affecting all areas.
However, you do not need to do any juggling when you have a content writer.
Instead, you have full focus on other areas and ensure that things go according to plan.
If you have an expert content writer, you will be pleased by the outcome and results because it would reflect in your brand sales and visibility.
Once you strike that synergy with your content writer, you are on your way to becoming one of the best brands in your niche.
Quality Content Increases Website Engagement and Interaction
You may not realize it, but your content writer does more work than you can imagine.
Again, I want to state that creating content is not an easy feat, so you should employ only professionals to do this task.
Sometimes, you may pack your website with different content, but they would not achieve the desired aim because they lack the necessary compelling and engagement power.
Interactions on your website increase the dwell time, which consequently increases the ranking potentials of your website.
If someone stumbles on your websites and sees quality content and comments, they would also want to drop their opinions.
However, there needs to be something in the content that would trigger them to drop the comment.
Humans are typically lazy when reading, commenting, or related activities, so a push is always needed.
Your content writer is in the best position to use words and play on the audience’s mind, getting them to engage with your content and drop comments.
A Content Writer helps you achieve Consistency.
In the digital world, consistency is the key to breakthrough.
When people start up a website without a content writer, the pressure to combine so many activities gets to them, and you see them giving up sometimes.
When such happens, you cannot expect your website to be top-ranking.
There has to be a synergy with your website content.
You need to decide on the content frequency. It could be daily, weekly, every fortnight, twice weekly, and so on.
The question of how often should one post on their website is a complicated one which I answered in another post on this website.
What matters is consistency when you decide on a schedule. It’ll not make sense to have a website where you’ll only drop content whenever you remember to do it.
If someone stumbles on your website and sees that the last post was a year or six months ago, they will automatically assume that the website no longer functions and exit the page.
For this not to occur, you should hire a professional content writer.
Liaise with your content writer on how you want your posting schedule, and he or she gets the responsibility to get the work done.
This way, you are sure of content consistency and regularity on your website.
Types of Content Writers to Hire for your Business Website
Content writers write in different niches and there are common types of content writers and when to use them, but that is not the focus of this article.
This section will focus on the types of content writers you can hire for your website.
It’s crucial that you work with a writer who understands your niche and aligns with your aim and focus.
There are two types of content writers you can get if you wish to hire a content writer before launching your website.
It’s either you employ a full-time content writer or a freelance content writer.
We cannot say that one is better than the other as both types of writers would always get the work done, but here is something to know about them.
Full-Time Content Writer
When you employ a full-time content writer, the writer is expected only to be committed to your brand.
If there is a physical office for your brand, they resume every day or as discussed. The writer ensures always checking for updates to make sure that the website content is trendy and catchy.
The idea here is that the writer works for only your brand, so there is no distraction. This way, you can judge the writer’s competency since he or she does not have the excuse of working for others as well.
With a full-time content writer, you do not have to worry about the person meeting up with deadlines since it is only your brand they work for at the moment.
It is their responsibility to know the in-house style and work with it.
Knowing the in-house style could be the type of writing you desire (tone), the font they should work with, font size, and other essentials.
Typically, you would place the writer on a salary and ensure that you pay on time, as that is the only way to ensure that the writer stays loyal to you and your brand.
With time, you’ll see that the writer would take dealings of the brand personally and would not want to mess anything up.
They work hard to ensure that their deliverables are perfect, which is what any employer desires. Your website’s ratings would go up, and I’m sure that you’ll also make more sales.
Freelance Content Writer
A freelance content writer is not a permanent staff of the organization, but that does not mean that the person would deliver below par.
A freelance content writer might take on different jobs, but they know how to balance all these jobs adequately.
In fact, if you’re looking at generating consistent content at a schedule without hiring a full-time content writer, hiring a freelancer is the way to go.
They can serve as a go-to content writer anytime you need content.
The only stress on you would be to explain your preferred style to the freelancer. However, this is eliminated when you work and get used to a writer. By then, they understand your brand and how you operate.
Since a freelance does not need to resume at the office physically, they also cannot give any excuse to miss deadlines as they are used to working from their preferred space and know-how to deliver positive results.
One common feature of all writers is that they know how to input that compelling power, and it does not matter if the person is a freelancer or a permanent staff.
The way you’ll pay a freelancer is not the same as permanent staff. But I cannot give a specific amount as it is something you would need to discuss with the person.
You can check out this post on what to pay your content writer to have an insight.
Having a freelancer onboard also works perfectly since they have experience working with different brands. They know how to strategically position your brand with words to ensure that people resonate with it.
The ball is in your court to decide if you would want a permanent staff or a freelancer.
Typically, people go with a permanent in-house content writer only when they have a physical office, have a budget to pay the writer, or have frequent content needs.
If you need a flexible content writing service, you might want to work with a freelance content writer.
Related: What is Ghostwriting? All to Know About Ghostwriting Services
Final Thoughts on Can I Hire a Content Writer before Launching my Website
Without mincing words, you need to hire a content writer before launching a website so that things can function accordingly, especially if you want to stand out from your competitors.
So the next time you hear someone ask, ‘Can I hire a Content writer before Launching my Website?’ the answer is Yes.
If you have any questions, kindly use the comment section.
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